Everybody loves the chicken song
http://blip.fm/lincolnb
Monday, March 23, 2009
Saturday, March 14, 2009
I'm Dennis Borsina, and I represent Creative Sales Promotions, a customer incentive company located in Gilbert, AZ.
I'm sure you'd agree that most businesses in today's economy are offering incentives of some type to retain or attract new customers.
We offer a very unique customer incentive… gas and grocery certificates that really work! Our Gas and Grocery Certificate Redemption Program is an incentive that will help your business bring in more customers and make more sales by allowing you to offer your customers up to $500 in gas or groceries for a fraction of that cost.
Why pay $25, $50, $100 or more for each and every gas card or grocery store gift card you buy to give to your customers when you can pay pennies on the dollar for a $25 gift card that your customers can earn back on everyday purchases each month… up to 20 months.
The program can be used as an employee reward too. And the holiday season is a perfect time to say thank you to your employees by giving them one of our gas or grocery certificates. Why buy them a turkey or give them a gift certificate for $50 when you can give them $500 back on their normal purchases over the next two years. It's a gift that keeps on giving.
These certificates are EXCLUSIVE INVITATIONS from you to your customers, inviting them to participate in a gas or grocery rebate program. These certificates are EXCLUSIVE because your customers can ONLY get them from businesses such as yours. Customers CANNOT participate in the Rebate Program without one of these certificates!
The Gas Program has been used, with great success, by many companies for about two years. And the Grocery Program is working extremely well already and we just officially launched it ten weeks ago.
Your customers will be able to shop at the gas station or grocery store of their choice, spend at least $100 per month on gas or grocery items, send in their receipts and receive a $25.00 gift card from that gas station brand or grocery store.
If the gas station brand or grocery store does not offer gift cards we will send your customer a $25.00 Visa card debit Card instead. Every one of your customers will be able to participate in the program.
One very big bonus to the grocery program is that the consumer receiving the gift card every month will also receive money saving coupons that they can use in the grocery store.
This program is so cost effective that many of the independently owned stores of the largest manufacturer and retailer of furniture in North America, Ashley Furniture Homestore, used our certificates for their Labor Day Celebration AND their "Big Event" during September 2008.
Please see Appendix A, which is a reproduction of the Arizona Republic's weekly circular, page 4 that they used for Labor Day in Phoenix. Every weekend in August, Ashley ran these circulars in major newspapers in markets across the United States including the 5 major markets of Phoenix, San Diego, Las Vegas, Reno and Salt Lake City. If you have time, take a quick look at just one of their TV ads they ran for Labor Day:
http://www.marketingpromotionsandincentives.com/1.php
In September, they also ran a major advertising campaign for the "Big Event" in print, TV and radio every weekend. I've included that circular (Appendix B) for your review too.
Here is what one customer has to say about the success of their promotion using our gas certificates.
"Running the Free Gas promo was a great success! For a year when many of our competitors and others within our industry across the county are closing their doors, we've managed to continue to run strong promotions with the Free Gas promotion topping the list for the entire year. The people have also been great to work with - offering great customer service and satisfaction." - Sarah B., Advertising Manager from a Major Furniture Outlet
NOTE: The customer above went through over 3,000 certificates in a 3 month period. To qualify for one of their $500 Gas Certificates, a customer had to purchase over $999.00 in furniture. You do the math! These stores made over $3 Million dollars during the promotion. And the same customer just ordered 1,000 Grocery Certificates for their holiday sales.
Another customer sent us this testimonial, "I sold $18,758 worth of furniture on 11 gas certificates! This program works!" - Russell Rye, Rye Furniture
And another had this to say, "The best closing device I have ever seen", - Bruce D. Major Furniture Retailer in Chicago.
Townsend Honda in West Alabama used this radio ad for their promotion.
http://www.audioacrobat.com/play/WNKKq4Xk
Also, included is a collage of happy consumers that have received their gift cards and some testimonials from them. (Appendix C)
Appendixes D through H are examples of advertising and promotions that other companies have used to promote products and services using the gas and/or grocery program.
Our certificates come in $100, $150, $300 and $500 denominations. (Other denominations up to $500 can be created. Some restrictions apply.)
These are perfect for holiday promotions or sales!
Contact me directly for additional information at (401) 433 1455 or visit
http://creativesalespromotions.com or to send me an email. creativesalespromotions@gmail.com
Sincerely,
Dennis Borsina
Account Executive
Creative Sales Promotions
P.S. We have businesses running ads that say "Get $1,000 in Gas and Groceries when your purchase totals $XXX.XX" Since consumers can use both a gas and grocery certificates simultaneously that type of ad sounds extremely appealing to potential customers. If that is of interest to you... you'd just order an equal number of gas and grocery certificates and give one of each to your customers.
I'm sure you'd agree that most businesses in today's economy are offering incentives of some type to retain or attract new customers.
We offer a very unique customer incentive… gas and grocery certificates that really work! Our Gas and Grocery Certificate Redemption Program is an incentive that will help your business bring in more customers and make more sales by allowing you to offer your customers up to $500 in gas or groceries for a fraction of that cost.
Why pay $25, $50, $100 or more for each and every gas card or grocery store gift card you buy to give to your customers when you can pay pennies on the dollar for a $25 gift card that your customers can earn back on everyday purchases each month… up to 20 months.
The program can be used as an employee reward too. And the holiday season is a perfect time to say thank you to your employees by giving them one of our gas or grocery certificates. Why buy them a turkey or give them a gift certificate for $50 when you can give them $500 back on their normal purchases over the next two years. It's a gift that keeps on giving.
These certificates are EXCLUSIVE INVITATIONS from you to your customers, inviting them to participate in a gas or grocery rebate program. These certificates are EXCLUSIVE because your customers can ONLY get them from businesses such as yours. Customers CANNOT participate in the Rebate Program without one of these certificates!
The Gas Program has been used, with great success, by many companies for about two years. And the Grocery Program is working extremely well already and we just officially launched it ten weeks ago.
Your customers will be able to shop at the gas station or grocery store of their choice, spend at least $100 per month on gas or grocery items, send in their receipts and receive a $25.00 gift card from that gas station brand or grocery store.
If the gas station brand or grocery store does not offer gift cards we will send your customer a $25.00 Visa card debit Card instead. Every one of your customers will be able to participate in the program.
One very big bonus to the grocery program is that the consumer receiving the gift card every month will also receive money saving coupons that they can use in the grocery store.
This program is so cost effective that many of the independently owned stores of the largest manufacturer and retailer of furniture in North America, Ashley Furniture Homestore, used our certificates for their Labor Day Celebration AND their "Big Event" during September 2008.
Please see Appendix A, which is a reproduction of the Arizona Republic's weekly circular, page 4 that they used for Labor Day in Phoenix. Every weekend in August, Ashley ran these circulars in major newspapers in markets across the United States including the 5 major markets of Phoenix, San Diego, Las Vegas, Reno and Salt Lake City. If you have time, take a quick look at just one of their TV ads they ran for Labor Day:
http://www.
In September, they also ran a major advertising campaign for the "Big Event" in print, TV and radio every weekend. I've included that circular (Appendix B) for your review too.
Here is what one customer has to say about the success of their promotion using our gas certificates.
"Running the Free Gas promo was a great success! For a year when many of our competitors and others within our industry across the county are closing their doors, we've managed to continue to run strong promotions with the Free Gas promotion topping the list for the entire year. The people have also been great to work with - offering great customer service and satisfaction." - Sarah B., Advertising Manager from a Major Furniture Outlet
NOTE: The customer above went through over 3,000 certificates in a 3 month period. To qualify for one of their $500 Gas Certificates, a customer had to purchase over $999.00 in furniture. You do the math! These stores made over $3 Million dollars during the promotion. And the same customer just ordered 1,000 Grocery Certificates for their holiday sales.
Another customer sent us this testimonial, "I sold $18,758 worth of furniture on 11 gas certificates! This program works!" - Russell Rye, Rye Furniture
And another had this to say, "The best closing device I have ever seen", - Bruce D. Major Furniture Retailer in Chicago.
Townsend Honda in West Alabama used this radio ad for their promotion.
http://www.audioacrobat.com/
Also, included is a collage of happy consumers that have received their gift cards and some testimonials from them. (Appendix C)
Appendixes D through H are examples of advertising and promotions that other companies have used to promote products and services using the gas and/or grocery program.
Our certificates come in $100, $150, $300 and $500 denominations. (Other denominations up to $500 can be created. Some restrictions apply.)
These are perfect for holiday promotions or sales!
Contact me directly for additional information at (401) 433 1455 or visit
http://
Sincerely,
Dennis Borsina
Account Executive
Creative Sales Promotions
P.S. We have businesses running ads that say "Get $1,000 in Gas and Groceries when your purchase totals $XXX.XX" Since consumers can use both a gas and grocery certificates simultaneously that type of ad sounds extremely appealing to potential customers. If that is of interest to you... you'd just order an equal number of gas and grocery certificates and give one of each to your customers.
Monday, March 9, 2009
Friday, March 6, 2009
Make a Referral - jump start the economy
"you're gonna love this "
I'm pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13. What a great small business stimulus plan.
Wednesday, March 4, 2009
Electronic Billboards - What is difference from AdWords?
Electronic Billboards - What is difference from AdWords?
by Bill Stock
This article describes common differencies between Electronic Billboards of North America and Google AdWords technologies:
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
About the Author:
Do a http://www.ebillboardsna.com/onlinedemo.html'>demo, and then order keywords for your company.
by Bill Stock
This article describes common differencies between Electronic Billboards of North America and Google AdWords technologies:
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
About the Author:
Do a http://www.ebillboardsna.com/onlinedemo.html'>demo, and then order keywords for your company.
Terry Dean The Marketing Man !
Terry Dean The Marketing Man !
by Hot Biz Ghost Writer
If you are familiar with internet marketing then you know that it changes frequently. New technical advances, ideas, and methods make it WAY more competitive than the average business. I would say about 1000X more!
Terry makes reference to different services that changed their names a couple of years back and that certainly points to material that at least, needs to be updated. But don't get me wrong, he still offers some useful information, it just may not be as thorough as it could be.
Any internet marketer should be aware of of Terry Dean and his teachings. There are however, many other aspects of internet marketing that must be addressed to ensure success. If you can follow a simple, proven, step-by-step process put together by extremely successful internet marketers and combine them with some of Terry's advice, you could quickly build a successful global internet business.
One weakness with Dean's material is that by the time I read his Net Breakthroughs course it looked a few years old, at least three by my count, which on the internet, something as little as 2 years is equivalent to 10 years in the offline world.
So while his diary concept was great, it may be useless. The evidence I have that it could be a few years old is that it refers to Yahoo Search Marketing as Goto.com. Goto changed their name to Overture Services in 2001, and was bought out by Yahoo which then became Yahoo Search Marketing in 2005, so this is some seriously outdated information.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever updated his material!
Seeing as how it is now 2009 and Terry Dean is still promoting "Net Breakthroughs" you can understand when I say that even though some of the stuff that he covers is good it is still outdated and there are more up to date programs available.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever update his material!
About the Author:
Home based business is the fastest growing industry at this time. This is the site everyone recommends for the most credible and honest online money making opportunities. We continue to examine and test work-at-home programs to avoid new comers from being scammed. http://www.hottestbusinessreviews.com'>More reviews and proven systems.
by Hot Biz Ghost Writer
If you are familiar with internet marketing then you know that it changes frequently. New technical advances, ideas, and methods make it WAY more competitive than the average business. I would say about 1000X more!
Terry makes reference to different services that changed their names a couple of years back and that certainly points to material that at least, needs to be updated. But don't get me wrong, he still offers some useful information, it just may not be as thorough as it could be.
Any internet marketer should be aware of of Terry Dean and his teachings. There are however, many other aspects of internet marketing that must be addressed to ensure success. If you can follow a simple, proven, step-by-step process put together by extremely successful internet marketers and combine them with some of Terry's advice, you could quickly build a successful global internet business.
One weakness with Dean's material is that by the time I read his Net Breakthroughs course it looked a few years old, at least three by my count, which on the internet, something as little as 2 years is equivalent to 10 years in the offline world.
So while his diary concept was great, it may be useless. The evidence I have that it could be a few years old is that it refers to Yahoo Search Marketing as Goto.com. Goto changed their name to Overture Services in 2001, and was bought out by Yahoo which then became Yahoo Search Marketing in 2005, so this is some seriously outdated information.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever updated his material!
Seeing as how it is now 2009 and Terry Dean is still promoting "Net Breakthroughs" you can understand when I say that even though some of the stuff that he covers is good it is still outdated and there are more up to date programs available.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever update his material!
About the Author:
Home based business is the fastest growing industry at this time. This is the site everyone recommends for the most credible and honest online money making opportunities. We continue to examine and test work-at-home programs to avoid new comers from being scammed. http://www.hottestbusinessreviews.com'>More reviews and proven systems.
Prices Increase And Savvy Marketers Add Value
Prices Increase And Savvy Marketers Add Value
by Michael Fleischner
Each year, thousands of companies consistently raise prices to increase margins and offset growth in various costs. For anyone working in corporate America, you are quite familiar with this tactic. For marketers, rising costs are always a challenge.
Price increases can negatively impact the sales and marketing efforts for today's busy marketing professional. A price increase on products or services that haven't changed creates a difficult scenario for current customers familiar with a lower cost. This is especially true when we hear objections from our customers expressing their dissatisfaction. With few or literally no changes to a given product overcoming objections is difficult.
A key concern among marketing professionals is that customers will quickly move to a competitors product as soon as they hear the words price increase. This is especially true in markets where your competitor has a similarly priced product. There is always someone else that your customer can buy from. The good news however is that few customers migrate because of price increases.
There are a number of reasons why customers do not jump ship so quickly. The bottom line is that switch has costs associated with it. These costs are both and emotional as well as financial.
Consumers have been conditioned to ask for a discount or find the sales rack. When introducing a price increase to your customers they are going to want to avoid it at all costs. This is just human nature. But this also explains why they will continue to ask for discounts long after their customers even though they wont leave you.
Below I list just a few things to consider before communicating a price increase to customers. Do what you can to lighten the load or simply divert attention to something of greater value.
Add value that is greater than or equal to your price increase. Customers do not want to pay more for the same old thing. When they do, their perception of value diminishes. Provide additional services, support, or terms to deliver additional value that is substantiated by price.
Evaluate the cost for your customer to switch. This consideration has always been popular among phone companies. They not only want to sell more to existing customers, but they also want to attract new ones. You must be able to explain to your customer what costs he will incur if he changes providers. These costs may be both financial as well as emotional. How much time, energy, and resources will it take to truly switch?
Do not treat all customers equally. I know it is taboo today to say such a thing but not all customers are equal. Some have been with you a long time. Others are working with you for the first time. Your price increases should reflect the individuality of your customers and the impact you wish to have. Consider treating customers differently.
The last piece of advice I can give anyone thinking about delivering price increases is to fully understand the competition and what types of alternatives are available to those you currently serve.
If your company offers a better package at an equal or more favorable price, the notion of losing droves of customers over a single price increase really is not an issue. If your offering is less valuable however then investments may need to be made to enhance the product or simply revisit pricing.
About the Author:
Michael Fleischner is an Internet Marketing Expert with more than 14 years of marketing experience. He is an author and founder of The Marketing Blog. Explore his search engine optimization book, SEO Made Simple, to enhance your internet business.
by Michael Fleischner
Each year, thousands of companies consistently raise prices to increase margins and offset growth in various costs. For anyone working in corporate America, you are quite familiar with this tactic. For marketers, rising costs are always a challenge.
Price increases can negatively impact the sales and marketing efforts for today's busy marketing professional. A price increase on products or services that haven't changed creates a difficult scenario for current customers familiar with a lower cost. This is especially true when we hear objections from our customers expressing their dissatisfaction. With few or literally no changes to a given product overcoming objections is difficult.
A key concern among marketing professionals is that customers will quickly move to a competitors product as soon as they hear the words price increase. This is especially true in markets where your competitor has a similarly priced product. There is always someone else that your customer can buy from. The good news however is that few customers migrate because of price increases.
There are a number of reasons why customers do not jump ship so quickly. The bottom line is that switch has costs associated with it. These costs are both and emotional as well as financial.
Consumers have been conditioned to ask for a discount or find the sales rack. When introducing a price increase to your customers they are going to want to avoid it at all costs. This is just human nature. But this also explains why they will continue to ask for discounts long after their customers even though they wont leave you.
Below I list just a few things to consider before communicating a price increase to customers. Do what you can to lighten the load or simply divert attention to something of greater value.
Add value that is greater than or equal to your price increase. Customers do not want to pay more for the same old thing. When they do, their perception of value diminishes. Provide additional services, support, or terms to deliver additional value that is substantiated by price.
Evaluate the cost for your customer to switch. This consideration has always been popular among phone companies. They not only want to sell more to existing customers, but they also want to attract new ones. You must be able to explain to your customer what costs he will incur if he changes providers. These costs may be both financial as well as emotional. How much time, energy, and resources will it take to truly switch?
Do not treat all customers equally. I know it is taboo today to say such a thing but not all customers are equal. Some have been with you a long time. Others are working with you for the first time. Your price increases should reflect the individuality of your customers and the impact you wish to have. Consider treating customers differently.
The last piece of advice I can give anyone thinking about delivering price increases is to fully understand the competition and what types of alternatives are available to those you currently serve.
If your company offers a better package at an equal or more favorable price, the notion of losing droves of customers over a single price increase really is not an issue. If your offering is less valuable however then investments may need to be made to enhance the product or simply revisit pricing.
About the Author:
Michael Fleischner is an Internet Marketing Expert with more than 14 years of marketing experience. He is an author and founder of The Marketing Blog. Explore his search engine optimization book, SEO Made Simple, to enhance your internet business.
Subscribe to:
Posts (Atom)
