Sunday, December 21, 2008

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I'm Dennis Borsina, and I represent Free Fuel Nationwide, a customer incentive company located in Gilbert, AZ.
I'm sure you'd agree that most businesses in today's economy are offering incentives of some type to retain or attract new customers.
We offer a very unique customer incentive… gas and grocery certificates that really work! Our Gas and Grocery Certificate Redemption Program is an incentive that will help your business bring in more customers and make more sales by allowing you to offer your customers up to $500 in gas or groceries for a fraction of that cost.
Why pay $25, $50, $100 or more for each and every gas card or grocery store gift card you buy to give to your customers when you can pay pennies on the dollar for a $25 gift card that your customers can earn back on everyday purchases each month… up to 20 months.
The program can be used as an employee reward too. And the holiday season is a perfect time to say thank you to your employees by giving them one of our gas or grocery certificates. Why buy them a turkey or give them a gift certificate for $50 when you can give them $500 back on their normal purchases over the next two years. It's a gift that keeps on giving.
These certificates are EXCLUSIVE INVITATIONS from you to your customers, inviting them to participate in a gas or grocery rebate program. These certificates are EXCLUSIVE because your customers can ONLY get them from businesses such as yours. Customers CANNOT participate in the Rebate Program without one of these certificates!
The Gas Program has been used, with great success, by many companies for about two years. And the Grocery Program is working extremely well already and we just officially launched it ten weeks ago.
Your customers will be able to shop at the gas station or grocery store of their choice, spend at least $100 per month on gas or grocery items, send in their receipts and receive a $25.00 gift card from that gas station brand or grocery store.
If the gas station brand or grocery store does not offer gift cards we will send your customer a $25.00 AMEX Gift Card instead. Every one of your customers will be able to participate in the program.


One very big bonus to the grocery program is that the consumer receiving the gift card every month will also receive money saving coupons that they can use in the grocery store.
This program is so cost effective that many of the independently owned stores of the largest manufacturer and retailer of furniture in North America, Ashley Furniture Homestore, used our certificates for their Labor Day Celebration AND their "Big Event" during September 2008.
Please see Appendix A, which is a reproduction of the Arizona Republic's weekly circular, page 4 that they used for Labor Day in Phoenix. Every weekend in August, Ashley ran these circulars in major newspapers in markets across the United States including the 5 major markets of Phoenix, San Diego, Las Vegas, Reno and Salt Lake City. If you have time, take a quick look at just one of their TV ads they ran for Labor Day:
http://www.marketingpromotionsandincentives.com/1.php
In September, they also ran a major advertising campaign for the "Big Event" in print, TV and radio every weekend. I've included that circular (Appendix B) for your review too.
Here is what one customer has to say about the success of their promotion using our gas certificates.
"Running the Free Gas promo was a great success! For a year when many of our competitors and others within our industry across the county are closing their doors, we've managed to continue to run strong promotions with the Free Gas promotion topping the list for the entire year. The people have also been great to work with - offering great customer service and satisfaction." - Sarah B., Advertising Manager from a Major Furniture Outlet
NOTE: The customer above went through over 3,000 certificates in a 3 month period. To qualify for one of their $500 Gas Certificates, a customer had to purchase over $999.00 in furniture. You do the math! These stores made over $3 Million dollars during the promotion. And the same customer just ordered 1,000 Grocery Certificates for their holiday sales.
Another customer sent us this testimonial, "I sold $18,758 worth of furniture on 11 gas certificates! This program works!" - Russell Rye, Rye Furniture
And another had this to say, "The best closing device I have ever seen", - Bruce D. Major Furniture Retailer in Chicago.
Townsend Honda in West Alabama used this radio ad for their promotion.
http://www.audioacrobat.com/play/WNKKq4Xk
Also, included is a collage of happy consumers that have received their gift cards and some testimonials from them. (Appendix C)
Appendixes D through H are examples of advertising and promotions that other companies have used to promote products and services using the gas and/or grocery program.
Our certificates come in $100, $150, $300 and $500 denominations. (Other denominations up to $500 can be created. Some restrictions apply.)


These are perfect for holiday promotions or sales!
Contact me directly for additional information at (401) 433 1455 or visit http://www.gasandgroceydepot.com USE: Promo Code: F7B8N to watch our 2 minute video first or to send me an email.
Sincerely,
Dennis Borsina
Account Executive
Free Fuel Nationwide

P.S. We have businesses running ads that say "Get $1,000 in Gas and Groceries when your purchase totals $XXX.XX" Since consumers can use both a gas and grocery certificates simultaneously that type of ad sounds extremely appealing to potential customers. If that is of interest to you... you'd just order an equal number of gas and grocery certificates and give one of each to your customers.