I'm Dennis Borsina, and I represent Free Fuel Nationwide, a customer incentive company located in Gilbert, AZ.
I'm sure you'd agree that most businesses in today's economy are offering incentives of some type to retain or attract new customers.
We offer a very unique customer incentive… gas and grocery certificates that really work! Our Gas and Grocery Certificate Redemption Program is an incentive that will help your business bring in more customers and make more sales by allowing you to offer your customers up to $500 in gas or groceries for a fraction of that cost.
Why pay $25, $50, $100 or more for each and every gas card or grocery store gift card you buy to give to your customers when you can pay pennies on the dollar for a $25 gift card that your customers can earn back on everyday purchases each month… up to 20 months.
The program can be used as an employee reward too. And the holiday season is a perfect time to say thank you to your employees by giving them one of our gas or grocery certificates. Why buy them a turkey or give them a gift certificate for $50 when you can give them $500 back on their normal purchases over the next two years. It's a gift that keeps on giving.
These certificates are EXCLUSIVE INVITATIONS from you to your customers, inviting them to participate in a gas or grocery rebate program. These certificates are EXCLUSIVE because your customers can ONLY get them from businesses such as yours. Customers CANNOT participate in the Rebate Program without one of these certificates!
The Gas Program has been used, with great success, by many companies for about two years. And the Grocery Program is working extremely well already and we just officially launched it ten weeks ago.
Your customers will be able to shop at the gas station or grocery store of their choice, spend at least $100 per month on gas or grocery items, send in their receipts and receive a $25.00 gift card from that gas station brand or grocery store.
If the gas station brand or grocery store does not offer gift cards we will send your customer a $25.00 AMEX Gift Card instead. Every one of your customers will be able to participate in the program.
One very big bonus to the grocery program is that the consumer receiving the gift card every month will also receive money saving coupons that they can use in the grocery store.
This program is so cost effective that many of the independently owned stores of the largest manufacturer and retailer of furniture in North America, Ashley Furniture Homestore, used our certificates for their Labor Day Celebration AND their "Big Event" during September 2008.
Please see Appendix A, which is a reproduction of the Arizona Republic's weekly circular, page 4 that they used for Labor Day in Phoenix. Every weekend in August, Ashley ran these circulars in major newspapers in markets across the United States including the 5 major markets of Phoenix, San Diego, Las Vegas, Reno and Salt Lake City. If you have time, take a quick look at just one of their TV ads they ran for Labor Day:
http://www.marketingpromotionsandincentives.com/1.php
In September, they also ran a major advertising campaign for the "Big Event" in print, TV and radio every weekend. I've included that circular (Appendix B) for your review too.
Here is what one customer has to say about the success of their promotion using our gas certificates.
"Running the Free Gas promo was a great success! For a year when many of our competitors and others within our industry across the county are closing their doors, we've managed to continue to run strong promotions with the Free Gas promotion topping the list for the entire year. The people have also been great to work with - offering great customer service and satisfaction." - Sarah B., Advertising Manager from a Major Furniture Outlet
NOTE: The customer above went through over 3,000 certificates in a 3 month period. To qualify for one of their $500 Gas Certificates, a customer had to purchase over $999.00 in furniture. You do the math! These stores made over $3 Million dollars during the promotion. And the same customer just ordered 1,000 Grocery Certificates for their holiday sales.
Another customer sent us this testimonial, "I sold $18,758 worth of furniture on 11 gas certificates! This program works!" - Russell Rye, Rye Furniture
And another had this to say, "The best closing device I have ever seen", - Bruce D. Major Furniture Retailer in Chicago.
Townsend Honda in West Alabama used this radio ad for their promotion.
http://www.audioacrobat.com/play/WNKKq4Xk
Also, included is a collage of happy consumers that have received their gift cards and some testimonials from them. (Appendix C)
Appendixes D through H are examples of advertising and promotions that other companies have used to promote products and services using the gas and/or grocery program.
Our certificates come in $100, $150, $300 and $500 denominations. (Other denominations up to $500 can be created. Some restrictions apply.)
These are perfect for holiday promotions or sales!
Contact me directly for additional information at (401) 433 1455 or visit http://www.gasandgroceydepot.com USE: Promo Code: F7B8N to watch our 2 minute video first or to send me an email.
Sincerely,
Dennis Borsina
Account Executive
Free Fuel Nationwide
P.S. We have businesses running ads that say "Get $1,000 in Gas and Groceries when your purchase totals $XXX.XX" Since consumers can use both a gas and grocery certificates simultaneously that type of ad sounds extremely appealing to potential customers. If that is of interest to you... you'd just order an equal number of gas and grocery certificates and give one of each to your customers.
Sunday, December 21, 2008
Tuesday, December 16, 2008
Monday, December 8, 2008
Friday, July 25, 2008
How to intice more people in your online biz
Millions of Americans are feeling the effects of the highest gas
prices we've ever seen. And they will only go up from here. By
offering your customers FREE Gas, you and your business will become
their hero!
Look! Virtually every business in our community is offering some type
of incentive -- you see it every day! They're used to promote business
and lead generation. Why not be the company that offers something that
your customer or potential customer can really use? FREE Gas!
With gas prices continuing to soar, what better way to drive huge
traffic than an offer of "FREE Gas". You'll have customers lining up
at your door... when you offer them $500.00 in FREE Gas!
Our FREE Gas Certificate Program delivers measurable results for your business:
* Make your customers VERY loyal
* Increase your profit margins with no additional advertising
* Double or triple your sales
* Promote higher margin sales
* Increase the length of service agreements
* Increase new customer traffic
* Offer promotionals that tower above your competition
* Gain valuable information on potential customers
* Increase your customer database
* Retain current customers
* Re-energize old customers
* Express appreciation
* Generate local media "buzz"
* Provide high-value low-cost gifts
If you include a "FREE Gas" offer in your advertising, you will see
your bottomline skyrocket, just like the price of gas.
And, for a fraction of the gas voucher value, we take all the risk.
Advertise your big offer knowing that if you don't increase your sales
or get new customers we'll buy back your unused vouchers.
Summer is drive time! Be the first in your area to offer this unique,
low-cost promotion.
These vouchers come in $100 , 250 , 300 , and 500 dollar amounts.
They can used fore Gas,Diesel,Home heating oil, Propane
Pick the kind of fuel you want to use Shell,
Citgo,Sunoco,Chevron,Texaco,bp,Mobil
When you order your vouchers, you can order different amounts ( mix
$100 dollars with $500 )
depending what you want your customer's to do,
get different dollar amounts for what ever you decide works
best for you.
We like to sell these in lots of 100 ,but on the first order we can
make an exception.
If you want to know more about this great peogram, Just ask
ri.fuelpromotions@gmail.com
prices we've ever seen. And they will only go up from here. By
offering your customers FREE Gas, you and your business will become
their hero!
Look! Virtually every business in our community is offering some type
of incentive -- you see it every day! They're used to promote business
and lead generation. Why not be the company that offers something that
your customer or potential customer can really use? FREE Gas!
With gas prices continuing to soar, what better way to drive huge
traffic than an offer of "FREE Gas". You'll have customers lining up
at your door... when you offer them $500.00 in FREE Gas!
Our FREE Gas Certificate Program delivers measurable results for your business:
* Make your customers VERY loyal
* Increase your profit margins with no additional advertising
* Double or triple your sales
* Promote higher margin sales
* Increase the length of service agreements
* Increase new customer traffic
* Offer promotionals that tower above your competition
* Gain valuable information on potential customers
* Increase your customer database
* Retain current customers
* Re-energize old customers
* Express appreciation
* Generate local media "buzz"
* Provide high-value low-cost gifts
If you include a "FREE Gas" offer in your advertising, you will see
your bottomline skyrocket, just like the price of gas.
And, for a fraction of the gas voucher value, we take all the risk.
Advertise your big offer knowing that if you don't increase your sales
or get new customers we'll buy back your unused vouchers.
Summer is drive time! Be the first in your area to offer this unique,
low-cost promotion.
These vouchers come in $100 , 250 , 300 , and 500 dollar amounts.
They can used fore Gas,Diesel,Home heating oil, Propane
Pick the kind of fuel you want to use Shell,
Citgo,Sunoco,Chevron,Texaco,bp,Mobil
When you order your vouchers, you can order different amounts ( mix
$100 dollars with $500 )
depending what you want your customer's to do,
get different dollar amounts for what ever you decide works
best for you.
We like to sell these in lots of 100 ,but on the first order we can
make an exception.
If you want to know more about this great peogram, Just ask
ri.fuelpromotions@gmail.com
Monday, June 30, 2008
Friday, June 20, 2008
Every little bit of advertising helps
Hi,
I just wanted to give you head's up on this cool place to advertise.
You can post your ad as a blog post and have it seen by thousands all for free!
Not only will it be seen by other advertisers, the best thing is since the site is being
updated every day, the search engines will begin to pick up on your ads!
They also just added the ability to email your referrals once a week as a free member and
once every 3 days as a Pro member! Also new is a downline builder with over
40 of the hottest traffic building, list building, and income generating programs on the net!
You can advertise for free and even get paid up to 90% commissions for referring other members!
Click on the title to this post to sign up for free!
See you on the site...
Dennis Borsina
I just wanted to give you head's up on this cool place to advertise.
You can post your ad as a blog post and have it seen by thousands all for free!
Not only will it be seen by other advertisers, the best thing is since the site is being
updated every day, the search engines will begin to pick up on your ads!
They also just added the ability to email your referrals once a week as a free member and
once every 3 days as a Pro member! Also new is a downline builder with over
40 of the hottest traffic building, list building, and income generating programs on the net!
You can advertise for free and even get paid up to 90% commissions for referring other members!
Click on the title to this post to sign up for free!
See you on the site...
Dennis Borsina
Tuesday, April 22, 2008
Internet marketing online is all about search engine optimization and going with the flow of the crowd. If you want to keep a business going, you have to continuously add fresh content that is corresponding with what the public wants to know. One of the greatest advantages to this internet marketing strategy is that it generates free traffic. So what exactly is search engine optimization and how do you go about this internet marketing online you may wonder. 14
However the phenomenon has turned into something much more. Nowadays, people utilize these social networking websites for other aspects like business, advertising, marketing and so on. Social networking is touted as a highly effective tool for building internet marketing businesses. However, most social networking sites are simply too large and too diverse to be used effectively. LinkPrimer is a brand new social networking site that allows you to blog and chat about anything that interests you. It is a great place to meet new friends and to make new contacts for your online business.6
Both companies have simply moved their traditional print business to the Internet. However, one online press release distribution service -- XpressPress News Service -- currently will let you use a non-traditional, Internet-ready format. Some may argue the most difficult task in online marketing is generating targeted traffic. While it takes a good deal of time, effort and often dollars, it is largely a 1-2-3 sort of process.8
This is the most recognized aspect of ecommerce. There are other business internet solution web sites that offer facilities like electronic fund transfers, effective management of supply chain systems, online shopping and electronic data interchange. There are various advantages of going online with your promotional material. The prime lure is the cost benefit that you can acquire with internet marketing online. To elaborate, given the level of Internet penetration today, a banner put up in a web site will reach millions in a moment and without you having to dish out a fortune for it. Internet Marketing Online cost at all times is less than aiming for an exposure via the traditional forms of advertising media.20
It's how people who are looking for your kind of services, find you. Lawyer marketing online is an important and necessary tool for personal injury lawyer marketing in a fiercely competitive arena. Every business needs a presence on the web. Lawyer marketing online is a great way to create awareness, inform and find new business.9
Viral marketing online works in much the same way. The primary difference is it tends to happen much quicker than in the real word. Obviously, viral marketing online can lead to tremendous riches. Unfortunately, it isn�t particularly easy to accomplish. A relatively easy way to pursue viral marketing online is to offer a free e-book. The book will detail your thoughts on some subject matter, such as marketing.10
The people who have the testing or targeting idea are the same ones who can quickly enact it. Marketing online is no longer a cumbersome group activity.16
In fact they actually go about getting ready to start marketing online the wrong way. Following the masses and using a traditional approach to your online business guarantees only one thing - failure.15
However the phenomenon has turned into something much more. Nowadays, people utilize these social networking websites for other aspects like business, advertising, marketing and so on. Social networking is touted as a highly effective tool for building internet marketing businesses. However, most social networking sites are simply too large and too diverse to be used effectively. LinkPrimer is a brand new social networking site that allows you to blog and chat about anything that interests you. It is a great place to meet new friends and to make new contacts for your online business.6
Both companies have simply moved their traditional print business to the Internet. However, one online press release distribution service -- XpressPress News Service -- currently will let you use a non-traditional, Internet-ready format. Some may argue the most difficult task in online marketing is generating targeted traffic. While it takes a good deal of time, effort and often dollars, it is largely a 1-2-3 sort of process.8
This is the most recognized aspect of ecommerce. There are other business internet solution web sites that offer facilities like electronic fund transfers, effective management of supply chain systems, online shopping and electronic data interchange. There are various advantages of going online with your promotional material. The prime lure is the cost benefit that you can acquire with internet marketing online. To elaborate, given the level of Internet penetration today, a banner put up in a web site will reach millions in a moment and without you having to dish out a fortune for it. Internet Marketing Online cost at all times is less than aiming for an exposure via the traditional forms of advertising media.20
It's how people who are looking for your kind of services, find you. Lawyer marketing online is an important and necessary tool for personal injury lawyer marketing in a fiercely competitive arena. Every business needs a presence on the web. Lawyer marketing online is a great way to create awareness, inform and find new business.9
Viral marketing online works in much the same way. The primary difference is it tends to happen much quicker than in the real word. Obviously, viral marketing online can lead to tremendous riches. Unfortunately, it isn�t particularly easy to accomplish. A relatively easy way to pursue viral marketing online is to offer a free e-book. The book will detail your thoughts on some subject matter, such as marketing.10
The people who have the testing or targeting idea are the same ones who can quickly enact it. Marketing online is no longer a cumbersome group activity.16
In fact they actually go about getting ready to start marketing online the wrong way. Following the masses and using a traditional approach to your online business guarantees only one thing - failure.15
Tuesday, April 8, 2008
Friday, March 28, 2008
What Is Search Engine Optimization
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Search Engine Optimization is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on tops. It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves. Search engines keep their methods and ranking algorithms secret, to get credit for finding the most valuable search-results and to deter spam pages from clogging those results. A search engine may use hundreds of factors while ranking the listings where the factors themselves and the weight each carries may change continually. Algorithms can differ so widely that a webpage that ranks #1 in a particular search engine could rank #200 in another search engine. New sites need not be "submitted" to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to hire someone to work with you on these issues.
Search engine marketing and promotion companies, will look at the plan for your site and make recommendations to increase your search engine ranking and website traffic. If you wish, they will also provide ongoing consultation and reporting to monitor your website and make recommendations for editing and improvements to keep your site traffic flow and your search engine ranking high. Normally your search engine optimization experts work with your web designer to build an integrated plan right away so that all aspects of design are considered at the same time.
Use Keywords In Page Titles
It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the and portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's Internet Explorer or OPERA.
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the
The actual text you use in the title tag is one of the most important factors in how a search engine may decide to rank your web page. In addition, all major web crawlers will use the text of your title tag as the text they use for the title of your page in your listings.
If you have designed your website as a series of websites or linked pages and not just a single Home Page, you must bear in mind that each page of your website must be search engine optimized. The title of each page i.e. the keywords you use on that page and the phrases you use in the content will draw traffic to your site.
The unique combination of these words and phrases and content will draw customers using different search engine terms and techniques, so be sure you capture all the keywords and phrases you need for each product, service or information page.
The most common mistake made by small business owners when they first design their website is to place their business name or firm name in every title of every page. Actually most of your prospective customers do not bother to know the name of your firm until after they have looked at your site and decided it is worth book marking.
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing.
Dedicating first three positions for keywords in title avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
The Importance of Search Engines
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
It is the search engines that finally bring your website to the notice of the prospective customers. When a topic is typed for search, nearly instantly, the search engine will sift through the millions of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so that the most relevant ones come first.
Remember that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your website appears in the search engine ranking.
Further, they all use one of the top 6-7 search engines and these search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your site.
It is the Keywords that play an important role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to find a website for information or to buy a product or service, they find their site in one of the following ways:
The first option is they find their site through a search engine.
Secondly they find their site by clicking on a link from another website or page that relates to the topic in which they are interested.
Occasionally, they find a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the the most popular way to find a site, by search engine, represents more than 90% of online users. In other words, only 10% of the people looking for a website will use methods other than search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web page. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have a lot of money and can afford to pay the expert. With better knowledge of search engines and how they work, you can also do it on your own.
Must Have Features Your Web Site
Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
Just don’t focus on the home page, keywords and titles.
The first step to sales when customers visit your site to see the products they were looking for. Of course, search engine optimization and better rankings can’t keep your customer on your site or make them buy. The customer having visited your site, now ensure that he gets interested in your products or services and stays around. Motivate him to buy the product by providing clear and unambiguous information. Thus if you happen to sell more than one product or service, provide all necessary information about this, may be by keeping the information at a different page. By providing suitable and easily visible links, the customer can navigate to these pages and get the details.
Understanding Your Target Customer
If you design a website you think will attract clients, but you don’t really know who your customers are and what they want to buy, it is unlikely you make much money. Website business is an extension or replacement for a standard storefront. You can send email to your existing clients and ask them to complete a survey or even while they are browsing on your website. Ask them about their choices. Why do they like your products? Do you discount prices or offer coupons? Are your prices consistently lower than others? Is your shipping price cheaper? Do you respond faster to client questions? Are your product descriptions better? Your return policies and guarantees better than your competitor’s? To know your customer you can check credit card records or ask your customer to complete a simple contact form with name, address, age, gender, etc. when they purchase a product.
Does your website give enough contact information?
When you sell from a website, your customer can buy your products 24 hrs a day and also your customers may be from other states that are thousands of miles away. Always provide contact information, preferably on every page of your website, complete with mailing address, telephone number and an email address that reaches you. People may need to contact you about sales, general information or technical problems on your site. Also have your email forwarded to another email address if you do not check your website mailbox often. When customer wants to buy online provide enough options like credit card, PayPal or other online payment service.
Keyword Density
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Keyword density is an indicator of the number of times the selected keyword appears in the web page. But mind you, keywords shouldn’t be over used, but should be just sufficient enough to appear at important places.
If you repeat your keywords with every other word on every line, then your site will probably be rejected as an artificial site or spam site.
Keyword density is always expressed as a percentage of the total word content on a given web page.
Suppose you have 100 words on your webpage (not including HMTL code used for writing the web page), and you use a certain keyword for five times in the content. The keyword density on that page is got by simply dividing the total number of keywords, by the total number of words that appear on your web page. So here it is 5 divided by 100 = .05. Because keyword density is a percentage of the total word count on the page, multiply the above by 100, that is 0.05 x 100 = 5%
The accepted standard for a keyword density is between 3% and 5%, to get recognized by the search engines and you should never exceed it.
Remember, that this rule applies to every page on your site. It also applies to not just to one keyword but also a set of keywords that relates to a different product or service. The keyword density should always be between 3% and 5%.
Simple steps to check the density:
Copy and paste the content from an individual web page into a word-processing software program like Word or Word Perfect.
Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total number of words in the page.
Now select the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you want to find. ‘Replace’ that word with the same word, so you don’t change the text.
When you complete the replace function, the system will provide a count of the words you replaced. That gives the number of times you have used the keyword in that page.
Using the total word count for the page and the total number of keywords you can now calculate the keyword density.
Monday, February 11, 2008
Getting Started With Autoresponders
Getting Started With Autoresponders
If you’ve just started your online business or decided to get into affiliate marketing, you’ll be looking to make money. Making money on the net with your new business can be a little tricky, unless you have an autoresponder. An autoresponder is the ideal way to carry out your day to day business – saving yourself quite a bit of time and money.
If you don’t have a lot of money to spend, there are places on the Internet where you can get an autoresponder for free. Keep in mind that if you don’t purchase your autoresponder, the free ones normally come with downsides. The most common downside to free autoresponders are ads on your emails, which will more than likely send your customers the wrong idea.
When you get your autoresponder, the first thing you’ll need to do is set it up with messages or articles that relate to your business. This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products. You should try to write some of your own if you can, which will help you get started in the right direction.
When you load up your autoresponder, you should try to load it with at least 52 messages. This way, you’ll something to send for each week of the year. If you have trouble loading your autoresponder with this many messages or articles, there are places online where you can get your material for free. If you simply don’t have the time, you can always start with a few messages then go back and add more later.
Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. Your signature will be displayed at the bottom of every message your autoresponder sends, and should be your name and link to your business. You can also add a short description of your business as well, which will let clients or interested customers know a bit of information about your business. Your name and link to your business will go a long way, letting your customers know that you are professional.
Once you have everything set up, all you need to do is start sending out emails. Your autoresponder can be set up to send messages automatically. You can also send out emails daily, weekly, or monthly if you prefer. Almost all autoresponders are flexible, easy to use, and will send out your messages when you decide. Once your subscriber list starts to build up, and you get more email addresses to your autoresponder, you’ll quickly see that it’s very beneficial. After you have used your autoresponder a few months – you won’t be able to imagine your business without it.
If you’ve just started your online business or decided to get into affiliate marketing, you’ll be looking to make money. Making money on the net with your new business can be a little tricky, unless you have an autoresponder. An autoresponder is the ideal way to carry out your day to day business – saving yourself quite a bit of time and money.
If you don’t have a lot of money to spend, there are places on the Internet where you can get an autoresponder for free. Keep in mind that if you don’t purchase your autoresponder, the free ones normally come with downsides. The most common downside to free autoresponders are ads on your emails, which will more than likely send your customers the wrong idea.
When you get your autoresponder, the first thing you’ll need to do is set it up with messages or articles that relate to your business. This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products. You should try to write some of your own if you can, which will help you get started in the right direction.
When you load up your autoresponder, you should try to load it with at least 52 messages. This way, you’ll something to send for each week of the year. If you have trouble loading your autoresponder with this many messages or articles, there are places online where you can get your material for free. If you simply don’t have the time, you can always start with a few messages then go back and add more later.
Once you have your autoresponder preloaded with messages or articles, you’ll need to set up your signature. Your signature will be displayed at the bottom of every message your autoresponder sends, and should be your name and link to your business. You can also add a short description of your business as well, which will let clients or interested customers know a bit of information about your business. Your name and link to your business will go a long way, letting your customers know that you are professional.
Once you have everything set up, all you need to do is start sending out emails. Your autoresponder can be set up to send messages automatically. You can also send out emails daily, weekly, or monthly if you prefer. Almost all autoresponders are flexible, easy to use, and will send out your messages when you decide. Once your subscriber list starts to build up, and you get more email addresses to your autoresponder, you’ll quickly see that it’s very beneficial. After you have used your autoresponder a few months – you won’t be able to imagine your business without it.
Increasing Your Sales With Autoresponders
Increasing Your Sales With Autoresponders
The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.
Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.
One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.
Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.
Contrary to popular belief, not all buyers are impulse buyers. Research has shown that less than 15% of those who visit websites are impulse buyers. Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it. Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them. Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.
You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.
In the world of Internet marketing, autoresponders are simply beneficial to have. They are worth more than the price you pay for them, simply because they will provide you with so much for so little. One of the best in the business is www.Automatic-Responder.com. Sending out information is easy with an autoresponder – as it will provide information about your company and products to interested clients the instant they need it.
All in all, an autoresponder will help you operate your business easier than ever before. Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness. You can feel free to go out and do what you want – and rest assured that your autoresponder will be there to supply information to those who need it.
The autoresponder is without a doubt one of the best marketing tools you can get. It is a widely used application that will automatically respond to any email that it receives. They are considered to be magical indeed, triggered by a blank email that they receive to their address. Once they receive this email, they automatically start working for your business.
Whenever someone sends the autoresponder a message, the individual who sent the message will receive a preset email message with the information they were seeking. Depending on the servers and speed of the Internet, the email response will happen very fast. Autoresponders have always been known for their quick speed and fast responses to any type of email message they receive.
One of the best things about autoresponders is the fact that they are always available. They are always there 24/7, providing your clients and customers with the information they seek. They will make your business life easier, by boosting your sales. They require little work from you, yet they are easy to operate. They can also make managing your customers and clients easier than ever, as they will help you keep track of your responses and keep up with email addresses you receive.
Even if you’ve never used an autoresponder before, you can easily use it to your advantage with your online business. You can preset it to say a variety of messages, even inform your clients about future offers and products. This is a great way to get your message out there, especially if you are currently holding a sale or other deal that you know people won’t want to miss out on. Autoresponders will work for you day or night, making your company information available to anyone whenever they want it.
Contrary to popular belief, not all buyers are impulse buyers. Research has shown that less than 15% of those who visit websites are impulse buyers. Although most websites focus themselves on getting visitors to buy their products immediately, most buyers need time to think about a product or offer they will purchase it. Most buyers don’t like to buy something immediately, simply because they may not be familiar with the product or know what it can do for them. Therefore, most buyers will learn all they can about something before they decide to go ahead and purchase it.
You can also use an autoresponder to distribute courses, articles or reports to your clients and subscribers. They are also great for providing free information to interested individuals, or immediately sending out information about your products and opportunities. You can also choose to send out price lists as well, or welcome new clients to your organization. If customers have purchased from you before, you can use an autoresponder to send out confirmations, thank you notes, and even offer discounts to those who buy your products.
In the world of Internet marketing, autoresponders are simply beneficial to have. They are worth more than the price you pay for them, simply because they will provide you with so much for so little. One of the best in the business is www.Automatic-Responder.com. Sending out information is easy with an autoresponder – as it will provide information about your company and products to interested clients the instant they need it.
All in all, an autoresponder will help you operate your business easier than ever before. Unlike other programs you can get for your online business, autoresponders will keep you in a constant state of readiness. You can feel free to go out and do what you want – and rest assured that your autoresponder will be there to supply information to those who need it.
The Power Of Autoresponders
The Power Of Autoresponders
If you own an Internet marketing or online business, you’ve probably grown tired of answering the never ending amount of email you get on a daily basis. Most companies get hundreds of emails a day, many of which are questions from clients and potential customers. If you’ve grown tired of answering email – you should look into an autoresponder and discover how it can work for you and save you a lot of precious time.
When someone sends out an email, they expect to get an instant reply. Although you can meet this demand with some emails, it can be very hard to send an email to over 100 people – especially when you have hundreds of other things to do with your day. You can always hire additional staff to answer emails, or work longer hours yourself. These options may be good for some – although many decide to use the power of an autoresponder instead.
As most of us already know, emails are very important with business. They give us a way to communicate with others on the Internet, sending messages in a matter of seconds. Emails are also an ideal way for visitors to give you feedback on your products, website, and other concerns free of charge. Through the use of an autoresponder, you can quickly answer emails and reply to hundreds of emails without lifting a finger.
What many fail to realize is the fact that autoresponders have many other uses than just answering emails. They also give you the opportunity to email potential customers and clients about future products, special offers, free samples, and anything else you feel would be important to your visitors. You can also offer advice and tips to affiliates as well, helping them to sell your products and services. On top of this, autoresponders are also a great way to build trust and a working relationship with your visitors and customers.
You can find autoresponders in several different formats, including programs that run through your email, scripts that operate through your website server and third party programs that are hosted by autoresponder services and providers. There are companies that will offer you free autoresponders, although you may want to look at the features before you decide to try one out. Although free is good – there are normally downsides to free programs that you won’t have to worry about if you purchase one.
When you load up your autoresponder with content, you can make the material long or short, although you should make sure that your readers can follow along and keep up with the material you’re sending. When a potential buyer or current customer signs up on your list, you should always let them know what it is that they are signing up for.
When you sent out your first email, it should be a welcome email to first time subscribers, letting them know what they can expect to receive from you in the future. This way, customers will anticipate your emails. If you give them high expectations, they will anticipate your emails. You should always make your messages enticing, letting readers know that you are offering them great content with your autoresponder for the best price of all – free.
Email is one of the best tools you can have with marketing and business, although autoresponders have the power to take emailing to an entirely new level. Through the use of an autoresponder, you can instantly contact hundreds of thousands of customers, as many times as you wish, with the click of a button. You can learn many things about your autoresponder – all you have to do is play around with it and let your creativity take over.
If you own an Internet marketing or online business, you’ve probably grown tired of answering the never ending amount of email you get on a daily basis. Most companies get hundreds of emails a day, many of which are questions from clients and potential customers. If you’ve grown tired of answering email – you should look into an autoresponder and discover how it can work for you and save you a lot of precious time.
When someone sends out an email, they expect to get an instant reply. Although you can meet this demand with some emails, it can be very hard to send an email to over 100 people – especially when you have hundreds of other things to do with your day. You can always hire additional staff to answer emails, or work longer hours yourself. These options may be good for some – although many decide to use the power of an autoresponder instead.
As most of us already know, emails are very important with business. They give us a way to communicate with others on the Internet, sending messages in a matter of seconds. Emails are also an ideal way for visitors to give you feedback on your products, website, and other concerns free of charge. Through the use of an autoresponder, you can quickly answer emails and reply to hundreds of emails without lifting a finger.
What many fail to realize is the fact that autoresponders have many other uses than just answering emails. They also give you the opportunity to email potential customers and clients about future products, special offers, free samples, and anything else you feel would be important to your visitors. You can also offer advice and tips to affiliates as well, helping them to sell your products and services. On top of this, autoresponders are also a great way to build trust and a working relationship with your visitors and customers.
You can find autoresponders in several different formats, including programs that run through your email, scripts that operate through your website server and third party programs that are hosted by autoresponder services and providers. There are companies that will offer you free autoresponders, although you may want to look at the features before you decide to try one out. Although free is good – there are normally downsides to free programs that you won’t have to worry about if you purchase one.
When you load up your autoresponder with content, you can make the material long or short, although you should make sure that your readers can follow along and keep up with the material you’re sending. When a potential buyer or current customer signs up on your list, you should always let them know what it is that they are signing up for.
When you sent out your first email, it should be a welcome email to first time subscribers, letting them know what they can expect to receive from you in the future. This way, customers will anticipate your emails. If you give them high expectations, they will anticipate your emails. You should always make your messages enticing, letting readers know that you are offering them great content with your autoresponder for the best price of all – free.
Email is one of the best tools you can have with marketing and business, although autoresponders have the power to take emailing to an entirely new level. Through the use of an autoresponder, you can instantly contact hundreds of thousands of customers, as many times as you wish, with the click of a button. You can learn many things about your autoresponder – all you have to do is play around with it and let your creativity take over.
Tracking Autoresponder Responses
Tracking Autoresponder Responses
As an Internet marketer, it is vitally important to
know how well your advertising campaigns are doing.
Advertising campaigns cost a lot of time and money,
and campaigns that are not doing well need to either
be changed or scraped. When using autoresponders
for purposes of Internet marketing, you will be able to
tell how well your autoresponder messages are doing
by using response tracking.
Autoresponder response tracking is usually easily
set up with the higher quality paid autoresponder
services. Using the tracking set up tool, you simply
enter the web site address that you want your
readers to visit, and the software generates a brand
new URL. This URL is used track the number of
clicks that you have from the autoresponder message
to the website that you are promoting.
When a person clicks on that special URL, the click
is captured, and they are automatically redirected to
the website that you intended them to arrive at. The
visitor does not know that they have been redirected
in most cases. You can monitor the results
through the control panel of your autoresponder
service account. The control panel will tell you how
many messages were delivered, and how many
clicks were received. Most quality autoresponders
will even include a feature that allows you to track
how many of the emails were opened. This is a
great marketing research tool for mass email marketing.
Not all autoresponder services offer tracking abilities
such as this. If tracking is important to you, you
need to make sure that this is one of the features of
the autoresponder service before you sign up. This
feature gives you the ability to know whether the
message you are sending out is effective, or if
changes need to be made. It also allows you to
see if the sales copy on your website is effective, in
a ‘round-about’ way. For instance, if you are getting
thousands of clicks from the autoresponder
message, but very few clicks from the sales page
to the order page, you know that the
autoresponder message is working, but the sales
copy is failing.
If you have never tracked your autoresponder
responses before, you should definitely consider it.
Again, this information allows you to find out what is
working, and what is not working. It will essentially
make your autoresponder marketing much more
effective and profitable. You will most likely be very
surprised at the results of the tracking!
As an Internet marketer, it is vitally important to
know how well your advertising campaigns are doing.
Advertising campaigns cost a lot of time and money,
and campaigns that are not doing well need to either
be changed or scraped. When using autoresponders
for purposes of Internet marketing, you will be able to
tell how well your autoresponder messages are doing
by using response tracking.
Autoresponder response tracking is usually easily
set up with the higher quality paid autoresponder
services. Using the tracking set up tool, you simply
enter the web site address that you want your
readers to visit, and the software generates a brand
new URL. This URL is used track the number of
clicks that you have from the autoresponder message
to the website that you are promoting.
When a person clicks on that special URL, the click
is captured, and they are automatically redirected to
the website that you intended them to arrive at. The
visitor does not know that they have been redirected
in most cases. You can monitor the results
through the control panel of your autoresponder
service account. The control panel will tell you how
many messages were delivered, and how many
clicks were received. Most quality autoresponders
will even include a feature that allows you to track
how many of the emails were opened. This is a
great marketing research tool for mass email marketing.
Not all autoresponder services offer tracking abilities
such as this. If tracking is important to you, you
need to make sure that this is one of the features of
the autoresponder service before you sign up. This
feature gives you the ability to know whether the
message you are sending out is effective, or if
changes need to be made. It also allows you to
see if the sales copy on your website is effective, in
a ‘round-about’ way. For instance, if you are getting
thousands of clicks from the autoresponder
message, but very few clicks from the sales page
to the order page, you know that the
autoresponder message is working, but the sales
copy is failing.
If you have never tracked your autoresponder
responses before, you should definitely consider it.
Again, this information allows you to find out what is
working, and what is not working. It will essentially
make your autoresponder marketing much more
effective and profitable. You will most likely be very
surprised at the results of the tracking!
Using an Autoresponder to Publish an Ezine
Using an Autoresponder to Publish an Ezine
There are many uses for an autoresponder. One
such use is the publishing and distribution of an
ezine or newsletter. Since autoresponder services
usually are set up to send automatic responses to
the people on the list at certain intervals after they
sign up, setting up an autoresponder to send out an
ezine can be a little confusing.
Depending on the service or autoresponder that you
are using, you will need a ‘broadcast’ feature. The
broadcast feature works essentially the same as the
autoresponse feature, with one big difference. The
messages are not sent out at intervals. The
messages can, however, be scheduled to go out on
a certain day, which has no bearing on when the
subscriber was actually added to the mailing list.
Broadcast messages are ‘one time’ messages that
are only sent to your current mailing list. People
who sign up for your list after the broadcast has
been sent do not receive it, unless the specifically
request it with an autoresponder address, which
you must set up.
Using the broadcast feature of most autoresponder
services, you can simply go and either type your
newsletter, or copy and paste it into the editor, then
choose to send the broadcast to your entire mailing
list. More advanced autoresponder services will
usually have broadcasting features.
Using an autoresponder to maintain a mailing list
and to distribute a newsletter is a wonderful idea.
Your subscribers can easily opt-in, or opt-out, and
all of the distribution is handled for you, based on
the schedule that you set. List maintenance can
become very difficult without the automation that
autoresponders provide. You can write each issue
of your ezine or newsletter well in advance, and
have it delivered to your mailing list, no matter
where you are or what you are doing. That is the
beauty of automation!
Since all past broadcast and autoresponse
messages are saved, you can easily refer back to
old issues, or allow people to request past issues.
You can also use the tracking feature throughout
each issue of the newsletter to determine how
many clicks you are getting for the various products
or websites that you promote in your ezine.
If you have not yet purchased an autoresponder or
signed up with any autoresponder service, make
sure that you inquire about the broadcast feature
first. Not all autoresponders or autoresponder
services have this feature, and as your marketing
progresses, you will find that this is one of the most
useful features of the service or program.
There are many uses for an autoresponder. One
such use is the publishing and distribution of an
ezine or newsletter. Since autoresponder services
usually are set up to send automatic responses to
the people on the list at certain intervals after they
sign up, setting up an autoresponder to send out an
ezine can be a little confusing.
Depending on the service or autoresponder that you
are using, you will need a ‘broadcast’ feature. The
broadcast feature works essentially the same as the
autoresponse feature, with one big difference. The
messages are not sent out at intervals. The
messages can, however, be scheduled to go out on
a certain day, which has no bearing on when the
subscriber was actually added to the mailing list.
Broadcast messages are ‘one time’ messages that
are only sent to your current mailing list. People
who sign up for your list after the broadcast has
been sent do not receive it, unless the specifically
request it with an autoresponder address, which
you must set up.
Using the broadcast feature of most autoresponder
services, you can simply go and either type your
newsletter, or copy and paste it into the editor, then
choose to send the broadcast to your entire mailing
list. More advanced autoresponder services will
usually have broadcasting features.
Using an autoresponder to maintain a mailing list
and to distribute a newsletter is a wonderful idea.
Your subscribers can easily opt-in, or opt-out, and
all of the distribution is handled for you, based on
the schedule that you set. List maintenance can
become very difficult without the automation that
autoresponders provide. You can write each issue
of your ezine or newsletter well in advance, and
have it delivered to your mailing list, no matter
where you are or what you are doing. That is the
beauty of automation!
Since all past broadcast and autoresponse
messages are saved, you can easily refer back to
old issues, or allow people to request past issues.
You can also use the tracking feature throughout
each issue of the newsletter to determine how
many clicks you are getting for the various products
or websites that you promote in your ezine.
If you have not yet purchased an autoresponder or
signed up with any autoresponder service, make
sure that you inquire about the broadcast feature
first. Not all autoresponders or autoresponder
services have this feature, and as your marketing
progresses, you will find that this is one of the most
useful features of the service or program.
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