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Monday, October 12, 2009
Monday, March 23, 2009
Saturday, March 14, 2009
I'm Dennis Borsina, and I represent Creative Sales Promotions, a customer incentive company located in Gilbert, AZ.
I'm sure you'd agree that most businesses in today's economy are offering incentives of some type to retain or attract new customers.
We offer a very unique customer incentive… gas and grocery certificates that really work! Our Gas and Grocery Certificate Redemption Program is an incentive that will help your business bring in more customers and make more sales by allowing you to offer your customers up to $500 in gas or groceries for a fraction of that cost.
Why pay $25, $50, $100 or more for each and every gas card or grocery store gift card you buy to give to your customers when you can pay pennies on the dollar for a $25 gift card that your customers can earn back on everyday purchases each month… up to 20 months.
The program can be used as an employee reward too. And the holiday season is a perfect time to say thank you to your employees by giving them one of our gas or grocery certificates. Why buy them a turkey or give them a gift certificate for $50 when you can give them $500 back on their normal purchases over the next two years. It's a gift that keeps on giving.
These certificates are EXCLUSIVE INVITATIONS from you to your customers, inviting them to participate in a gas or grocery rebate program. These certificates are EXCLUSIVE because your customers can ONLY get them from businesses such as yours. Customers CANNOT participate in the Rebate Program without one of these certificates!
The Gas Program has been used, with great success, by many companies for about two years. And the Grocery Program is working extremely well already and we just officially launched it ten weeks ago.
Your customers will be able to shop at the gas station or grocery store of their choice, spend at least $100 per month on gas or grocery items, send in their receipts and receive a $25.00 gift card from that gas station brand or grocery store.
If the gas station brand or grocery store does not offer gift cards we will send your customer a $25.00 Visa card debit Card instead. Every one of your customers will be able to participate in the program.
One very big bonus to the grocery program is that the consumer receiving the gift card every month will also receive money saving coupons that they can use in the grocery store.
This program is so cost effective that many of the independently owned stores of the largest manufacturer and retailer of furniture in North America, Ashley Furniture Homestore, used our certificates for their Labor Day Celebration AND their "Big Event" during September 2008.
Please see Appendix A, which is a reproduction of the Arizona Republic's weekly circular, page 4 that they used for Labor Day in Phoenix. Every weekend in August, Ashley ran these circulars in major newspapers in markets across the United States including the 5 major markets of Phoenix, San Diego, Las Vegas, Reno and Salt Lake City. If you have time, take a quick look at just one of their TV ads they ran for Labor Day:
http://www.marketingpromotionsandincentives.com/1.php
In September, they also ran a major advertising campaign for the "Big Event" in print, TV and radio every weekend. I've included that circular (Appendix B) for your review too.
Here is what one customer has to say about the success of their promotion using our gas certificates.
"Running the Free Gas promo was a great success! For a year when many of our competitors and others within our industry across the county are closing their doors, we've managed to continue to run strong promotions with the Free Gas promotion topping the list for the entire year. The people have also been great to work with - offering great customer service and satisfaction." - Sarah B., Advertising Manager from a Major Furniture Outlet
NOTE: The customer above went through over 3,000 certificates in a 3 month period. To qualify for one of their $500 Gas Certificates, a customer had to purchase over $999.00 in furniture. You do the math! These stores made over $3 Million dollars during the promotion. And the same customer just ordered 1,000 Grocery Certificates for their holiday sales.
Another customer sent us this testimonial, "I sold $18,758 worth of furniture on 11 gas certificates! This program works!" - Russell Rye, Rye Furniture
And another had this to say, "The best closing device I have ever seen", - Bruce D. Major Furniture Retailer in Chicago.
Townsend Honda in West Alabama used this radio ad for their promotion.
http://www.audioacrobat.com/play/WNKKq4Xk
Also, included is a collage of happy consumers that have received their gift cards and some testimonials from them. (Appendix C)
Appendixes D through H are examples of advertising and promotions that other companies have used to promote products and services using the gas and/or grocery program.
Our certificates come in $100, $150, $300 and $500 denominations. (Other denominations up to $500 can be created. Some restrictions apply.)
These are perfect for holiday promotions or sales!
Contact me directly for additional information at (401) 433 1455 or visit
http://creativesalespromotions.com or to send me an email. creativesalespromotions@gmail.com
Sincerely,
Dennis Borsina
Account Executive
Creative Sales Promotions
P.S. We have businesses running ads that say "Get $1,000 in Gas and Groceries when your purchase totals $XXX.XX" Since consumers can use both a gas and grocery certificates simultaneously that type of ad sounds extremely appealing to potential customers. If that is of interest to you... you'd just order an equal number of gas and grocery certificates and give one of each to your customers.
I'm sure you'd agree that most businesses in today's economy are offering incentives of some type to retain or attract new customers.
We offer a very unique customer incentive… gas and grocery certificates that really work! Our Gas and Grocery Certificate Redemption Program is an incentive that will help your business bring in more customers and make more sales by allowing you to offer your customers up to $500 in gas or groceries for a fraction of that cost.
Why pay $25, $50, $100 or more for each and every gas card or grocery store gift card you buy to give to your customers when you can pay pennies on the dollar for a $25 gift card that your customers can earn back on everyday purchases each month… up to 20 months.
The program can be used as an employee reward too. And the holiday season is a perfect time to say thank you to your employees by giving them one of our gas or grocery certificates. Why buy them a turkey or give them a gift certificate for $50 when you can give them $500 back on their normal purchases over the next two years. It's a gift that keeps on giving.
These certificates are EXCLUSIVE INVITATIONS from you to your customers, inviting them to participate in a gas or grocery rebate program. These certificates are EXCLUSIVE because your customers can ONLY get them from businesses such as yours. Customers CANNOT participate in the Rebate Program without one of these certificates!
The Gas Program has been used, with great success, by many companies for about two years. And the Grocery Program is working extremely well already and we just officially launched it ten weeks ago.
Your customers will be able to shop at the gas station or grocery store of their choice, spend at least $100 per month on gas or grocery items, send in their receipts and receive a $25.00 gift card from that gas station brand or grocery store.
If the gas station brand or grocery store does not offer gift cards we will send your customer a $25.00 Visa card debit Card instead. Every one of your customers will be able to participate in the program.
One very big bonus to the grocery program is that the consumer receiving the gift card every month will also receive money saving coupons that they can use in the grocery store.
This program is so cost effective that many of the independently owned stores of the largest manufacturer and retailer of furniture in North America, Ashley Furniture Homestore, used our certificates for their Labor Day Celebration AND their "Big Event" during September 2008.
Please see Appendix A, which is a reproduction of the Arizona Republic's weekly circular, page 4 that they used for Labor Day in Phoenix. Every weekend in August, Ashley ran these circulars in major newspapers in markets across the United States including the 5 major markets of Phoenix, San Diego, Las Vegas, Reno and Salt Lake City. If you have time, take a quick look at just one of their TV ads they ran for Labor Day:
http://www.
In September, they also ran a major advertising campaign for the "Big Event" in print, TV and radio every weekend. I've included that circular (Appendix B) for your review too.
Here is what one customer has to say about the success of their promotion using our gas certificates.
"Running the Free Gas promo was a great success! For a year when many of our competitors and others within our industry across the county are closing their doors, we've managed to continue to run strong promotions with the Free Gas promotion topping the list for the entire year. The people have also been great to work with - offering great customer service and satisfaction." - Sarah B., Advertising Manager from a Major Furniture Outlet
NOTE: The customer above went through over 3,000 certificates in a 3 month period. To qualify for one of their $500 Gas Certificates, a customer had to purchase over $999.00 in furniture. You do the math! These stores made over $3 Million dollars during the promotion. And the same customer just ordered 1,000 Grocery Certificates for their holiday sales.
Another customer sent us this testimonial, "I sold $18,758 worth of furniture on 11 gas certificates! This program works!" - Russell Rye, Rye Furniture
And another had this to say, "The best closing device I have ever seen", - Bruce D. Major Furniture Retailer in Chicago.
Townsend Honda in West Alabama used this radio ad for their promotion.
http://www.audioacrobat.com/
Also, included is a collage of happy consumers that have received their gift cards and some testimonials from them. (Appendix C)
Appendixes D through H are examples of advertising and promotions that other companies have used to promote products and services using the gas and/or grocery program.
Our certificates come in $100, $150, $300 and $500 denominations. (Other denominations up to $500 can be created. Some restrictions apply.)
These are perfect for holiday promotions or sales!
Contact me directly for additional information at (401) 433 1455 or visit
http://
Sincerely,
Dennis Borsina
Account Executive
Creative Sales Promotions
P.S. We have businesses running ads that say "Get $1,000 in Gas and Groceries when your purchase totals $XXX.XX" Since consumers can use both a gas and grocery certificates simultaneously that type of ad sounds extremely appealing to potential customers. If that is of interest to you... you'd just order an equal number of gas and grocery certificates and give one of each to your customers.
Monday, March 9, 2009
Friday, March 6, 2009
Make a Referral - jump start the economy
"you're gonna love this "
I'm pledging to make a referral to a business I want to help as part of a national campaign to make 1000 referrals March 9-13. What a great small business stimulus plan.
Wednesday, March 4, 2009
Electronic Billboards - What is difference from AdWords?
Electronic Billboards - What is difference from AdWords?
by Bill Stock
This article describes common differencies between Electronic Billboards of North America and Google AdWords technologies:
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
About the Author:
Do a http://www.ebillboardsna.com/onlinedemo.html'>demo, and then order keywords for your company.
by Bill Stock
This article describes common differencies between Electronic Billboards of North America and Google AdWords technologies:
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
About the Author:
Do a http://www.ebillboardsna.com/onlinedemo.html'>demo, and then order keywords for your company.
Terry Dean The Marketing Man !
Terry Dean The Marketing Man !
by Hot Biz Ghost Writer
If you are familiar with internet marketing then you know that it changes frequently. New technical advances, ideas, and methods make it WAY more competitive than the average business. I would say about 1000X more!
Terry makes reference to different services that changed their names a couple of years back and that certainly points to material that at least, needs to be updated. But don't get me wrong, he still offers some useful information, it just may not be as thorough as it could be.
Any internet marketer should be aware of of Terry Dean and his teachings. There are however, many other aspects of internet marketing that must be addressed to ensure success. If you can follow a simple, proven, step-by-step process put together by extremely successful internet marketers and combine them with some of Terry's advice, you could quickly build a successful global internet business.
One weakness with Dean's material is that by the time I read his Net Breakthroughs course it looked a few years old, at least three by my count, which on the internet, something as little as 2 years is equivalent to 10 years in the offline world.
So while his diary concept was great, it may be useless. The evidence I have that it could be a few years old is that it refers to Yahoo Search Marketing as Goto.com. Goto changed their name to Overture Services in 2001, and was bought out by Yahoo which then became Yahoo Search Marketing in 2005, so this is some seriously outdated information.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever updated his material!
Seeing as how it is now 2009 and Terry Dean is still promoting "Net Breakthroughs" you can understand when I say that even though some of the stuff that he covers is good it is still outdated and there are more up to date programs available.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever update his material!
About the Author:
Home based business is the fastest growing industry at this time. This is the site everyone recommends for the most credible and honest online money making opportunities. We continue to examine and test work-at-home programs to avoid new comers from being scammed. http://www.hottestbusinessreviews.com'>More reviews and proven systems.
by Hot Biz Ghost Writer
If you are familiar with internet marketing then you know that it changes frequently. New technical advances, ideas, and methods make it WAY more competitive than the average business. I would say about 1000X more!
Terry makes reference to different services that changed their names a couple of years back and that certainly points to material that at least, needs to be updated. But don't get me wrong, he still offers some useful information, it just may not be as thorough as it could be.
Any internet marketer should be aware of of Terry Dean and his teachings. There are however, many other aspects of internet marketing that must be addressed to ensure success. If you can follow a simple, proven, step-by-step process put together by extremely successful internet marketers and combine them with some of Terry's advice, you could quickly build a successful global internet business.
One weakness with Dean's material is that by the time I read his Net Breakthroughs course it looked a few years old, at least three by my count, which on the internet, something as little as 2 years is equivalent to 10 years in the offline world.
So while his diary concept was great, it may be useless. The evidence I have that it could be a few years old is that it refers to Yahoo Search Marketing as Goto.com. Goto changed their name to Overture Services in 2001, and was bought out by Yahoo which then became Yahoo Search Marketing in 2005, so this is some seriously outdated information.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever updated his material!
Seeing as how it is now 2009 and Terry Dean is still promoting "Net Breakthroughs" you can understand when I say that even though some of the stuff that he covers is good it is still outdated and there are more up to date programs available.
Even if this course appears antiquated, I still give Dean a thumbs up for his creative style and teaching ability. Terry Dean is a marketer we can really learn a lot from, especially if he would ever update his material!
About the Author:
Home based business is the fastest growing industry at this time. This is the site everyone recommends for the most credible and honest online money making opportunities. We continue to examine and test work-at-home programs to avoid new comers from being scammed. http://www.hottestbusinessreviews.com'>More reviews and proven systems.
Prices Increase And Savvy Marketers Add Value
Prices Increase And Savvy Marketers Add Value
by Michael Fleischner
Each year, thousands of companies consistently raise prices to increase margins and offset growth in various costs. For anyone working in corporate America, you are quite familiar with this tactic. For marketers, rising costs are always a challenge.
Price increases can negatively impact the sales and marketing efforts for today's busy marketing professional. A price increase on products or services that haven't changed creates a difficult scenario for current customers familiar with a lower cost. This is especially true when we hear objections from our customers expressing their dissatisfaction. With few or literally no changes to a given product overcoming objections is difficult.
A key concern among marketing professionals is that customers will quickly move to a competitors product as soon as they hear the words price increase. This is especially true in markets where your competitor has a similarly priced product. There is always someone else that your customer can buy from. The good news however is that few customers migrate because of price increases.
There are a number of reasons why customers do not jump ship so quickly. The bottom line is that switch has costs associated with it. These costs are both and emotional as well as financial.
Consumers have been conditioned to ask for a discount or find the sales rack. When introducing a price increase to your customers they are going to want to avoid it at all costs. This is just human nature. But this also explains why they will continue to ask for discounts long after their customers even though they wont leave you.
Below I list just a few things to consider before communicating a price increase to customers. Do what you can to lighten the load or simply divert attention to something of greater value.
Add value that is greater than or equal to your price increase. Customers do not want to pay more for the same old thing. When they do, their perception of value diminishes. Provide additional services, support, or terms to deliver additional value that is substantiated by price.
Evaluate the cost for your customer to switch. This consideration has always been popular among phone companies. They not only want to sell more to existing customers, but they also want to attract new ones. You must be able to explain to your customer what costs he will incur if he changes providers. These costs may be both financial as well as emotional. How much time, energy, and resources will it take to truly switch?
Do not treat all customers equally. I know it is taboo today to say such a thing but not all customers are equal. Some have been with you a long time. Others are working with you for the first time. Your price increases should reflect the individuality of your customers and the impact you wish to have. Consider treating customers differently.
The last piece of advice I can give anyone thinking about delivering price increases is to fully understand the competition and what types of alternatives are available to those you currently serve.
If your company offers a better package at an equal or more favorable price, the notion of losing droves of customers over a single price increase really is not an issue. If your offering is less valuable however then investments may need to be made to enhance the product or simply revisit pricing.
About the Author:
Michael Fleischner is an Internet Marketing Expert with more than 14 years of marketing experience. He is an author and founder of The Marketing Blog. Explore his search engine optimization book, SEO Made Simple, to enhance your internet business.
by Michael Fleischner
Each year, thousands of companies consistently raise prices to increase margins and offset growth in various costs. For anyone working in corporate America, you are quite familiar with this tactic. For marketers, rising costs are always a challenge.
Price increases can negatively impact the sales and marketing efforts for today's busy marketing professional. A price increase on products or services that haven't changed creates a difficult scenario for current customers familiar with a lower cost. This is especially true when we hear objections from our customers expressing their dissatisfaction. With few or literally no changes to a given product overcoming objections is difficult.
A key concern among marketing professionals is that customers will quickly move to a competitors product as soon as they hear the words price increase. This is especially true in markets where your competitor has a similarly priced product. There is always someone else that your customer can buy from. The good news however is that few customers migrate because of price increases.
There are a number of reasons why customers do not jump ship so quickly. The bottom line is that switch has costs associated with it. These costs are both and emotional as well as financial.
Consumers have been conditioned to ask for a discount or find the sales rack. When introducing a price increase to your customers they are going to want to avoid it at all costs. This is just human nature. But this also explains why they will continue to ask for discounts long after their customers even though they wont leave you.
Below I list just a few things to consider before communicating a price increase to customers. Do what you can to lighten the load or simply divert attention to something of greater value.
Add value that is greater than or equal to your price increase. Customers do not want to pay more for the same old thing. When they do, their perception of value diminishes. Provide additional services, support, or terms to deliver additional value that is substantiated by price.
Evaluate the cost for your customer to switch. This consideration has always been popular among phone companies. They not only want to sell more to existing customers, but they also want to attract new ones. You must be able to explain to your customer what costs he will incur if he changes providers. These costs may be both financial as well as emotional. How much time, energy, and resources will it take to truly switch?
Do not treat all customers equally. I know it is taboo today to say such a thing but not all customers are equal. Some have been with you a long time. Others are working with you for the first time. Your price increases should reflect the individuality of your customers and the impact you wish to have. Consider treating customers differently.
The last piece of advice I can give anyone thinking about delivering price increases is to fully understand the competition and what types of alternatives are available to those you currently serve.
If your company offers a better package at an equal or more favorable price, the notion of losing droves of customers over a single price increase really is not an issue. If your offering is less valuable however then investments may need to be made to enhance the product or simply revisit pricing.
About the Author:
Michael Fleischner is an Internet Marketing Expert with more than 14 years of marketing experience. He is an author and founder of The Marketing Blog. Explore his search engine optimization book, SEO Made Simple, to enhance your internet business.
Don't Fall Victim to the 3 Affiliate Mistakes
Don't Fall Victim to the 3 Affiliate Mistakes
by John Savage
Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing to get involved in this business.
But being so easy to get started does create its own problems. If you just jump straight in then you can make mistakes which are costly in terms of both money and time. Much better to avoid making these mistakes in the first place.
Mistake number 1: Choosing the wrong affiliate program.
To tell you the truth, I have done this myself, particularly in early days. I saw a product which everybody was talking about and I thought to myself, if they are all extolling its virtues then I must get in there too, but that is not a good way to go about things.
So avoid the tendency to jump on the popularity bandwagon, and instead ask yourself what am I really interested in, and then chose a product based on that criteria.
You are much more likely to succeed if you choose to work with a product that you feel passionate about.
Now to mistake number 2. And that is joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.
But the problem is that you will not be able to concentrate and focus in on any one particular program, you will have so many to look after.
And what will probably happen is that all the programs you promote will have mediocre results. Really, it is best to focus on one program at a time, get that one going well, and then move on to another.
The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.
Mistake number 3: Not buying the product or using the service.
You really must not fall into this mistake as people will ask you for your opinion of the various products that you are promoting, and you must be able to speak from personal experience.
So make sure that you try out the product yourself before you start to promote it to others, and this way you will be able to speak with confidence about how valuable the product is.
Now these 3 common mistakes that I have listed are mistakes that many a marketer has made, and in some cases it has cost them dearly. If you are aware of them there is every chance that you will be able to avoid them.
So make out a plan of action, and then, as they say, work your plan daily, all the time checking and re-checking that you are staying on target with your efforts.
About the Author:
If you likeMaking Real Money click the link.
by John Savage
Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pays a commission on a regular basis, more an more people are now willing to get involved in this business.
But being so easy to get started does create its own problems. If you just jump straight in then you can make mistakes which are costly in terms of both money and time. Much better to avoid making these mistakes in the first place.
Mistake number 1: Choosing the wrong affiliate program.
To tell you the truth, I have done this myself, particularly in early days. I saw a product which everybody was talking about and I thought to myself, if they are all extolling its virtues then I must get in there too, but that is not a good way to go about things.
So avoid the tendency to jump on the popularity bandwagon, and instead ask yourself what am I really interested in, and then chose a product based on that criteria.
You are much more likely to succeed if you choose to work with a product that you feel passionate about.
Now to mistake number 2. And that is joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.
But the problem is that you will not be able to concentrate and focus in on any one particular program, you will have so many to look after.
And what will probably happen is that all the programs you promote will have mediocre results. Really, it is best to focus on one program at a time, get that one going well, and then move on to another.
The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.
Mistake number 3: Not buying the product or using the service.
You really must not fall into this mistake as people will ask you for your opinion of the various products that you are promoting, and you must be able to speak from personal experience.
So make sure that you try out the product yourself before you start to promote it to others, and this way you will be able to speak with confidence about how valuable the product is.
Now these 3 common mistakes that I have listed are mistakes that many a marketer has made, and in some cases it has cost them dearly. If you are aware of them there is every chance that you will be able to avoid them.
So make out a plan of action, and then, as they say, work your plan daily, all the time checking and re-checking that you are staying on target with your efforts.
About the Author:
If you likeMaking Real Money click the link.
An Excellent Guide to Run your Business
An Excellent Guide to Run your Business
by Deborah Jacobs
Everybody needs a means through which they can make a living. This is because you have basic needs that you need to cater for and also other luxuries that you may want to have. There are limited job opportunities in the market nowadays and therefore you need alternatives. One of the ways you can do this is through starting up your own business. Those who do not have any form of formal education or training and those who want to make some extra money can start their own businesses. The main aim of starting a business venture for most people is to make profits. This is where a business guide comes in handy.
The first thing that you should decide is the type of venture that you want to get into. The opportunities available are very many but you will not be able to succeed in all of them. Your success in the venture you choose will be determined by various factors. Select a business that you are familiar with so that you will be able to deal with any challenges that arise and even prevent them.
After identifying the business opportunity that go well with you best, you need to come up with a detailed business plan. A business plan will act as a guideline when it comes to your business operation in terms of marketing your goods and services that are targeted at, the competition, your source of capital and the way you will take care of your business finances. This guide is important especially if you require to apply for financial assistance from a financial institution or even from person.
Conceivably, one of the most essential steps to establish a business is to get the necessary funds. The means of raising capital to start a business differ from one individual to another. The kind of your trade will also settle on how much capital you will require. Some of the sources of capital include your personal savings, loans from financial institutions and money that you get from your folks and acquaintances.
Once you have enough capital, you are now ready to start off. A good location for your business is vital. Choose a location that can be reached easily by your customers and distributors. If you work from home, you may not require hiring, renting or buying a business premise. There after, choose an appropriate name for your business, register it and get a license. Once you have this entire in place you can start offering your goods and services to your customers.
About the Author:
Want to know how to start a new business and become successful with more s{blocked}s etc? Just logon to website http://www.StartInBusinessGuides.co.uk where Deborah Jacobs, the s{blocked}ed webmaster helps people with e-books, etc for startup business
by Deborah Jacobs
Everybody needs a means through which they can make a living. This is because you have basic needs that you need to cater for and also other luxuries that you may want to have. There are limited job opportunities in the market nowadays and therefore you need alternatives. One of the ways you can do this is through starting up your own business. Those who do not have any form of formal education or training and those who want to make some extra money can start their own businesses. The main aim of starting a business venture for most people is to make profits. This is where a business guide comes in handy.
The first thing that you should decide is the type of venture that you want to get into. The opportunities available are very many but you will not be able to succeed in all of them. Your success in the venture you choose will be determined by various factors. Select a business that you are familiar with so that you will be able to deal with any challenges that arise and even prevent them.
After identifying the business opportunity that go well with you best, you need to come up with a detailed business plan. A business plan will act as a guideline when it comes to your business operation in terms of marketing your goods and services that are targeted at, the competition, your source of capital and the way you will take care of your business finances. This guide is important especially if you require to apply for financial assistance from a financial institution or even from person.
Conceivably, one of the most essential steps to establish a business is to get the necessary funds. The means of raising capital to start a business differ from one individual to another. The kind of your trade will also settle on how much capital you will require. Some of the sources of capital include your personal savings, loans from financial institutions and money that you get from your folks and acquaintances.
Once you have enough capital, you are now ready to start off. A good location for your business is vital. Choose a location that can be reached easily by your customers and distributors. If you work from home, you may not require hiring, renting or buying a business premise. There after, choose an appropriate name for your business, register it and get a license. Once you have this entire in place you can start offering your goods and services to your customers.
About the Author:
Want to know how to start a new business and become successful with more s{blocked}s etc? Just logon to website http://www.StartInBusinessGuides.co.uk where Deborah Jacobs, the s{blocked}ed webmaster helps people with e-books, etc for startup business
Tuesday, March 3, 2009
How Important Is Yahoo Search Marketing
How Important Is Yahoo Search Marketing
by moose3511
YSM or yahoo Search marketing was popularly known as Overture and GoTo in the recent past. This is a similar program to Google Adwords where webmasters can bid on key works or key phrases they want their websites to appear for. Yahoo search marketing ranks certain listings they call sponsored listings for a fee they call PPC or pay per click. This means that webmasters deposit a certain sum with the Yahoo search marketing agency and every time someone clicks on the keyword or phrase they want their site to appear for a sum of money is deducted per click.
There are millions of people out there searching for information and products they are in need of. Google is the best place they can think of apart from Yahoo. These are the two top search engines apart from Ask and a few others. Google has a program called Adwords that they sell to web masters and Internet marketing professionals. This is nothing but a list of the most searched keywords and key phrases concerning your product that you need to purchase from Google through a bidding process and they will index your site along the right column of every Google search page that is drawn up with those keywords or any keyword or phrase that is related to the Adwords you managed to successfully bid on at Adwords.
There are many ways a working mom can create success at home through a work at home program. This does not have to be an internet marketing scheme as the very thought of marketing seems to scare people away. Many people seem to think that to market something on the internet you have to have a huge social circle or you need to have exceptional s{blocked}s to sell online or have a sugar daddy to back you up. The fact of the matter is that none of that is true. You can create all those abilities with a bit of practice and research online and make a huge success of your telecommuting career.
Google also uses Adwords for sponsored listings in their Adsense program. The Adwords you buy from Google appear in the web sites of thousands of Adsense participants as sponsored listings. This is nothing but a link to your site from another site that has certain words that relate to the Adwords you bought from Google. It is an effective way to drive targeted traffic to your site and increase your conversion percentage. Spending some time researching Google Adsense will help you improve your Learning curve with Adwords, you will also learn how to put negative keywords to use to drive traffic to your site and how to avoid certain negative keywords.
Google Adwords could be good for you or it could prove to be ineffective for your purpose and budget. It is up to you to decide and make the best use of all the techniques available to drive targeted traffic to your web site and improve your conversion rate, after all conversion is what internet marketing is all about, isnt it? Google Adwords was designed to assist Internet marketing individuals drive traffic to their site. This is how it works:
There are ways however, to employ yahoo search marketing tactics to at least get a fair amount of traffic to your site. One of these ways is negative keywords. These are the keywords you dont want your site to get listed for. Let us take an example. If you choose the words free samples then your site will not show up every time some one types in those keywords. This will help you get relevant clicks and a greater conversion on the search engine.
The web master will need to enter the keyword/phrase he/she wants to know the popularity of and Google Adwords will return a list of related keywords and phrases along with the number of time they were searched in the past 30 days. The number of searches could lead to tens of millions. The Webmaster will then select the top ranking words or phrases and bid on them. If the bid is successful at the closure of the bidding Google will allot those keyword or key phrases to a URL the webmaster would like to drive traffic to. Now every time someone enters those keywords or phrases the webmasters site will appear high in the Google index along with some sponsored listings at the right side of the page. The site will also appear as sponsored listings in millions of sites that have subscribed to Googles Adsense program.
Then there are the fulltime jobs of writing as freelance writers and web site promoters apart from numerous data entry jobs you can get through sites such as Getafreelancer and more. Now are you all set to set up a work at home business of your own?
About the Author:
Denny has a passion for helping others achieve their goals, dreams and aspirations. To learn more about Denny and his team of global leaders who work from home Get a totally unique version of this article from our article submission service
by moose3511
YSM or yahoo Search marketing was popularly known as Overture and GoTo in the recent past. This is a similar program to Google Adwords where webmasters can bid on key works or key phrases they want their websites to appear for. Yahoo search marketing ranks certain listings they call sponsored listings for a fee they call PPC or pay per click. This means that webmasters deposit a certain sum with the Yahoo search marketing agency and every time someone clicks on the keyword or phrase they want their site to appear for a sum of money is deducted per click.
There are millions of people out there searching for information and products they are in need of. Google is the best place they can think of apart from Yahoo. These are the two top search engines apart from Ask and a few others. Google has a program called Adwords that they sell to web masters and Internet marketing professionals. This is nothing but a list of the most searched keywords and key phrases concerning your product that you need to purchase from Google through a bidding process and they will index your site along the right column of every Google search page that is drawn up with those keywords or any keyword or phrase that is related to the Adwords you managed to successfully bid on at Adwords.
There are many ways a working mom can create success at home through a work at home program. This does not have to be an internet marketing scheme as the very thought of marketing seems to scare people away. Many people seem to think that to market something on the internet you have to have a huge social circle or you need to have exceptional s{blocked}s to sell online or have a sugar daddy to back you up. The fact of the matter is that none of that is true. You can create all those abilities with a bit of practice and research online and make a huge success of your telecommuting career.
Google also uses Adwords for sponsored listings in their Adsense program. The Adwords you buy from Google appear in the web sites of thousands of Adsense participants as sponsored listings. This is nothing but a link to your site from another site that has certain words that relate to the Adwords you bought from Google. It is an effective way to drive targeted traffic to your site and increase your conversion percentage. Spending some time researching Google Adsense will help you improve your Learning curve with Adwords, you will also learn how to put negative keywords to use to drive traffic to your site and how to avoid certain negative keywords.
Google Adwords could be good for you or it could prove to be ineffective for your purpose and budget. It is up to you to decide and make the best use of all the techniques available to drive targeted traffic to your web site and improve your conversion rate, after all conversion is what internet marketing is all about, isnt it? Google Adwords was designed to assist Internet marketing individuals drive traffic to their site. This is how it works:
There are ways however, to employ yahoo search marketing tactics to at least get a fair amount of traffic to your site. One of these ways is negative keywords. These are the keywords you dont want your site to get listed for. Let us take an example. If you choose the words free samples then your site will not show up every time some one types in those keywords. This will help you get relevant clicks and a greater conversion on the search engine.
The web master will need to enter the keyword/phrase he/she wants to know the popularity of and Google Adwords will return a list of related keywords and phrases along with the number of time they were searched in the past 30 days. The number of searches could lead to tens of millions. The Webmaster will then select the top ranking words or phrases and bid on them. If the bid is successful at the closure of the bidding Google will allot those keyword or key phrases to a URL the webmaster would like to drive traffic to. Now every time someone enters those keywords or phrases the webmasters site will appear high in the Google index along with some sponsored listings at the right side of the page. The site will also appear as sponsored listings in millions of sites that have subscribed to Googles Adsense program.
Then there are the fulltime jobs of writing as freelance writers and web site promoters apart from numerous data entry jobs you can get through sites such as Getafreelancer and more. Now are you all set to set up a work at home business of your own?
About the Author:
Denny has a passion for helping others achieve their goals, dreams and aspirations. To learn more about Denny and his team of global leaders who work from home Get a totally unique version of this article from our article submission service
Electronic Billboards - What is difference from AdWords?
Electronic Billboards - What is difference from AdWords?
by Bill Stock
This article describes common differencies between Electronic Billboards of North America and Google AdWords technologies:
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
About the Author:
Do a http://www.ebillboardsna.com/onlinedemo.html'>demo, and then order keywords for your company.
by Bill Stock
This article describes common differencies between Electronic Billboards of North America and Google AdWords technologies:
1. Google Adwords is PPC (Pay Per Click) advertisement technology where you pay when someone clicks on your ad link. In some cases it's good, but when you choose right keyword for you, you suddenly discover that you are only one of buyers of keyword and in order to get click to your link you should pay up to 70$ per click (for some keywords). With Electronic Billboards of North America technology you only pay for owing keyword for full year and you, and only you will be shown as a result of search for your keyword.
2. In Google Adwords campaign you have to compete with other companies and raise price for your keywords. Sometimes your ROI can be negative and you should be high professional to get positive results. With Electronic Billboards of North America you just need to set url for keyword and get ready for getting traffic to your website.
3. Your advertisement budget can vary in Google Adwords, depending on keywords and number of impressions that you choose. Electronic Billboards of North America has fixed flat price for any keywords that you choose. Only traffic will vary, so only thing that you have to worry is to choose right keywords for your business.
4. When someone searches your keyword, Electronic Billboards of North America already displays your website in IFRAME so it means that people already can see your website, without clicking on ad link (not many people like clicking on ad links).
5. Last and not least difference: Google Adwords works only with Google Search Engine, when Electronic Billboards of North America works on All Major Search Engines, plus hundreeds of other partner websites with search features!
I'm using both technologies, cause I think they're both good in their way, but you can decide which model is best for you.
About the Author:
Do a http://www.ebillboardsna.com/onlinedemo.html'>demo, and then order keywords for your company.
Mentorship is CRUCIAL to Build Residual Income
Mentorship is CRUCIAL to Build Residual Income
by Shona Dosher
People have the desire to be successful in network marketing because they know this is the way to build residual income. What do you think differentiates you from all the other successful network marketers out there? The answer is MENTORSHIP and DAILY ACTION. If you're not doing these two things, you will probably fail like 97% of people in this industry.
Goal setting is one of the ways that you can figure out where you want to be in life and what you need to do to get there. Set reasonable goals. We cannot always accomplish everything we want all at once. Look at the long term results. Many people think just because they fail once or twice, it's time to give up. I can tell you that if you have this attitude coming into network marketing, you will fail. Take your failures as learning curves. Keep at it and don't give up. You will eventually succeed.
Education in network marketing is crucial to your success. You should find a top leader in this industry and see if they will mentor you. Learn the same marketing methods they are using to build their business and do exactly what they're doing. Take daily action and you'll find true success just like they did. It makes sense to follow someone who has been there because the techniques they're using are now proven to work.
By taking daily action, you're going to be successful. If you are a determined and value driven person, you will success if you're using these proven techniques. The right training from the right person can mean all the difference in your success.
Once again, it's crucial to your business success to get the right mentorship. This can mean success or failure to you. I only know this because I was there at one time. I was very frustrated and ready to give up until I came across a top leader that took me in and mentored me. Now, I'm seeing results and you can too. I want to help everyone in this industry that is serious about building an organization.
If you want to take your business to the next level, learn how to build residual income and be successful, I suggest that you take a look at Jenn Lawlor, who is a top leader, recruiter, and excellent mentor in this industry. She has launched an online ecourse that will show you exactly which marketing methods she is using to build multiple, successful businesses online today. This is a step-by-step training program and if you implement into your business, what she is teaching, you are guaranteed to see success. It's completely up to you!
Network marketing presents many obstacles and i want to help you avoid making the same mistakes that many people make. This will save you time and frustration. The best way to learn network marketing is to learn from the best.
About the Author:
To gain access to Jenn Lawlor's Online Course, go to: MLM Secret Profits, where you will find a video of Jenn speaking about her journey in network marketing. Then, you can take a look at Shona Dosher's blog at Genewize Profits where you will learn about an opportunity that will allow you to build a huge organization in a matter of months.
by Shona Dosher
People have the desire to be successful in network marketing because they know this is the way to build residual income. What do you think differentiates you from all the other successful network marketers out there? The answer is MENTORSHIP and DAILY ACTION. If you're not doing these two things, you will probably fail like 97% of people in this industry.
Goal setting is one of the ways that you can figure out where you want to be in life and what you need to do to get there. Set reasonable goals. We cannot always accomplish everything we want all at once. Look at the long term results. Many people think just because they fail once or twice, it's time to give up. I can tell you that if you have this attitude coming into network marketing, you will fail. Take your failures as learning curves. Keep at it and don't give up. You will eventually succeed.
Education in network marketing is crucial to your success. You should find a top leader in this industry and see if they will mentor you. Learn the same marketing methods they are using to build their business and do exactly what they're doing. Take daily action and you'll find true success just like they did. It makes sense to follow someone who has been there because the techniques they're using are now proven to work.
By taking daily action, you're going to be successful. If you are a determined and value driven person, you will success if you're using these proven techniques. The right training from the right person can mean all the difference in your success.
Once again, it's crucial to your business success to get the right mentorship. This can mean success or failure to you. I only know this because I was there at one time. I was very frustrated and ready to give up until I came across a top leader that took me in and mentored me. Now, I'm seeing results and you can too. I want to help everyone in this industry that is serious about building an organization.
If you want to take your business to the next level, learn how to build residual income and be successful, I suggest that you take a look at Jenn Lawlor, who is a top leader, recruiter, and excellent mentor in this industry. She has launched an online ecourse that will show you exactly which marketing methods she is using to build multiple, successful businesses online today. This is a step-by-step training program and if you implement into your business, what she is teaching, you are guaranteed to see success. It's completely up to you!
Network marketing presents many obstacles and i want to help you avoid making the same mistakes that many people make. This will save you time and frustration. The best way to learn network marketing is to learn from the best.
About the Author:
To gain access to Jenn Lawlor's Online Course, go to: MLM Secret Profits, where you will find a video of Jenn speaking about her journey in network marketing. Then, you can take a look at Shona Dosher's blog at Genewize Profits where you will learn about an opportunity that will allow you to build a huge organization in a matter of months.
How To Generate Quality Leads For Your Online Business
How To Generate Quality Leads For Your Online Business
by Jeff Dedrick
The lead generation is a gain to gain for together the consumer and supplier. Is a consumer able to request information from multiple businesses that offer the product or service that they are looking for and the retailer is given the chance to pitch their product or service to someone who has given them permission? Alteration rates on leads that receive often have a greater alteration success rate than cold contacts because the prospect is Pre qualified, before ever receive the lead.
Lead generation is a marketing term that refers to establish or generation of prospective buyer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes - list construction, e-newsletter list achievement or for winning customers.
Sales leads are generated on the beginning of demographic criteria such as FICO win, income, age, HHI, etc. These leads are resold to few advertisers. Sales leads are unusually followed up although phone calls by the sales press. Sales leads are normally found in the mortgage, insurance and finance markets.
Lead sales generating are on the starting of demographic criteria such as FICO win, income, age, HHI, etc. These leads are resold to multiple advertisers. Sales leads are characteristically followed up although phone calls by the sales force. Sales leads are normally found in the mortgage, insurance and economic markets.
A lot of companies don't have the financial plan or the capability to generate a steady scheme of leads. So, they look to outsource their lead generation. By outsourcing this activity a business can save time and money by not having to develop and communicate to generate leads. A company can take a small quantity of its marketing budget and earmark it for lead generation. Think about how nice it would be to come in every morning to find hot new leads in inbox.
The Lead generation capability of generate a steady scheme of leads or many companies don't have the financial plan. So, they look to outsource their lead generation. By outsourcing this activity a business can save time and money by not having to develop and communicate to generate leads. A company can take a small quantity of its marketing budget and earmark it for lead generation. Think about how nice it would be to come in every morning to find hot new leads in inbox.
Lead generation is doing only thing. The lead generation is Solutions specializes in reaching great-level decisions-makers, qualifying their needs, encouraging them to take action, and generating eligible leads and appointments with sales team. Whether need us to qualify leads that previously created, or want us to generate brand new leads, lead generation can help.
Online lead generation is the process of achieving and reeling in approaching consumers involved in a product or service. Lead generation is the method of targeting and reeling in prospective consumers interested in a product or service. Online lead generation is a greatly achieved, professional and transparent form of marketing that allows interacting straight with potential clients actively looking for the very product sell.
About the Author:
Jeff Dedrick is a successful online entrepreneur, he has 25 years of experience in business marketing. He has experienced many trial and errors in his business. LeadsAndListBuilding.com is a new website started by Jeff, here you can learn the secrets of building a successful opt-in list.. Visit www.LeadsAndListBuilding.comand learn more about list building secrets.
by Jeff Dedrick
The lead generation is a gain to gain for together the consumer and supplier. Is a consumer able to request information from multiple businesses that offer the product or service that they are looking for and the retailer is given the chance to pitch their product or service to someone who has given them permission? Alteration rates on leads that receive often have a greater alteration success rate than cold contacts because the prospect is Pre qualified, before ever receive the lead.
Lead generation is a marketing term that refers to establish or generation of prospective buyer interest or inquiry into a business' products or services. Leads can be generated for a variety of purposes - list construction, e-newsletter list achievement or for winning customers.
Sales leads are generated on the beginning of demographic criteria such as FICO win, income, age, HHI, etc. These leads are resold to few advertisers. Sales leads are unusually followed up although phone calls by the sales press. Sales leads are normally found in the mortgage, insurance and finance markets.
Lead sales generating are on the starting of demographic criteria such as FICO win, income, age, HHI, etc. These leads are resold to multiple advertisers. Sales leads are characteristically followed up although phone calls by the sales force. Sales leads are normally found in the mortgage, insurance and economic markets.
A lot of companies don't have the financial plan or the capability to generate a steady scheme of leads. So, they look to outsource their lead generation. By outsourcing this activity a business can save time and money by not having to develop and communicate to generate leads. A company can take a small quantity of its marketing budget and earmark it for lead generation. Think about how nice it would be to come in every morning to find hot new leads in inbox.
The Lead generation capability of generate a steady scheme of leads or many companies don't have the financial plan. So, they look to outsource their lead generation. By outsourcing this activity a business can save time and money by not having to develop and communicate to generate leads. A company can take a small quantity of its marketing budget and earmark it for lead generation. Think about how nice it would be to come in every morning to find hot new leads in inbox.
Lead generation is doing only thing. The lead generation is Solutions specializes in reaching great-level decisions-makers, qualifying their needs, encouraging them to take action, and generating eligible leads and appointments with sales team. Whether need us to qualify leads that previously created, or want us to generate brand new leads, lead generation can help.
Online lead generation is the process of achieving and reeling in approaching consumers involved in a product or service. Lead generation is the method of targeting and reeling in prospective consumers interested in a product or service. Online lead generation is a greatly achieved, professional and transparent form of marketing that allows interacting straight with potential clients actively looking for the very product sell.
About the Author:
Jeff Dedrick is a successful online entrepreneur, he has 25 years of experience in business marketing. He has experienced many trial and errors in his business. LeadsAndListBuilding.com is a new website started by Jeff, here you can learn the secrets of building a successful opt-in list.. Visit www.LeadsAndListBuilding.comand learn more about list building secrets.
Melaleuca Review - What is Melaleuca's unit of measurement?
Melaleuca Review - What is Melaleuca's unit of measurement?
by Robbie Nodron
If exchange is the core concept of the discipline of marketing, what is the discipline's unit of measurement? The answer is a transaction. A transaction consists of a trade of values between two parties. We must be able to say A gives X to B and gets Y in return. Jones gives $400 to Smith and obtains a television set. This is a classic monetary transaction, although transactions do not require money as one of the traded values.
A barter transaction would consist of Jones giving a refrigerator to Smith in return for a television set. A barter transaction can also consist of the trading of services instead of goods, as when lawyer Jones drafts a will for physician Smith in return for a medical examination.
A transaction involves at least two items of value, provisions that are agreed to, a time of agreement, and a place of agreement. Usually a legal system develops to support and enforce obedience by the transactors. Transactions can easily give rise to support conflicts based on misinterpretation or malice. Without a law of contracts, people would set about transactions with some distrust, and everyone would lose.
Businesses keep track of their transactions and analyze them vigilantly. For example, sales analysis entails evaluating a company's sales transactions by product, customer, territory, and other precise variables.
A transaction varies from a transfer. In a transfer, A gives X to B but receives nothing explicit in return. Transfers comprise gifts, subsides, and altruistic acts. It would appear that marketers should confine their examination of transactions rather than transfers. However, transfer behavior can also be understood through the concept of exchange.
The transferrer gives a gift in the expectation of some benefit, such as a good feeling, relief from a sense of guilt, or the wish to put the other party under an obligation. professional fundraisers are acutely aware of the "reciprocal" motives underlying donor behavior and try to provide the benefits sought by the donors. If they neglect the donors or show no gratitude, they will soon lose the donors' support. As a result, marketers have recently broadened the concept of marketing to include the study of transfer behavior as well as transaction behavior.
In the larger sense, the marketer is seeking to bring about a response to some offer, and the response is not buying or trading in a narrow sense. A political candidate wants a response referred to as votes, a church wants a response referred to as joining, a social action group wants a response referred to as adopting the idea.
Marketing is made up of actions undertaken to bring about a desired response from a targeted audience toward some item. Marketing goods and services on a global scale can happen in an "engineered" way, but often it is as a result of expert and well documented planning. Transactions get executed quickly and for maximum value, regardless of location or market conditions.
About the Author:
MELALEUCA REVIEW. Get a Detailed and Unbiased Review of the Melaleuca BUSINESS and Melaleuca INCOME Opportunity.
by Robbie Nodron
If exchange is the core concept of the discipline of marketing, what is the discipline's unit of measurement? The answer is a transaction. A transaction consists of a trade of values between two parties. We must be able to say A gives X to B and gets Y in return. Jones gives $400 to Smith and obtains a television set. This is a classic monetary transaction, although transactions do not require money as one of the traded values.
A barter transaction would consist of Jones giving a refrigerator to Smith in return for a television set. A barter transaction can also consist of the trading of services instead of goods, as when lawyer Jones drafts a will for physician Smith in return for a medical examination.
A transaction involves at least two items of value, provisions that are agreed to, a time of agreement, and a place of agreement. Usually a legal system develops to support and enforce obedience by the transactors. Transactions can easily give rise to support conflicts based on misinterpretation or malice. Without a law of contracts, people would set about transactions with some distrust, and everyone would lose.
Businesses keep track of their transactions and analyze them vigilantly. For example, sales analysis entails evaluating a company's sales transactions by product, customer, territory, and other precise variables.
A transaction varies from a transfer. In a transfer, A gives X to B but receives nothing explicit in return. Transfers comprise gifts, subsides, and altruistic acts. It would appear that marketers should confine their examination of transactions rather than transfers. However, transfer behavior can also be understood through the concept of exchange.
The transferrer gives a gift in the expectation of some benefit, such as a good feeling, relief from a sense of guilt, or the wish to put the other party under an obligation. professional fundraisers are acutely aware of the "reciprocal" motives underlying donor behavior and try to provide the benefits sought by the donors. If they neglect the donors or show no gratitude, they will soon lose the donors' support. As a result, marketers have recently broadened the concept of marketing to include the study of transfer behavior as well as transaction behavior.
In the larger sense, the marketer is seeking to bring about a response to some offer, and the response is not buying or trading in a narrow sense. A political candidate wants a response referred to as votes, a church wants a response referred to as joining, a social action group wants a response referred to as adopting the idea.
Marketing is made up of actions undertaken to bring about a desired response from a targeted audience toward some item. Marketing goods and services on a global scale can happen in an "engineered" way, but often it is as a result of expert and well documented planning. Transactions get executed quickly and for maximum value, regardless of location or market conditions.
About the Author:
MELALEUCA REVIEW. Get a Detailed and Unbiased Review of the Melaleuca BUSINESS and Melaleuca INCOME Opportunity.
Internet Email Marketing
Internet Email Marketing
by Jeff Dedrick
I've found that one of the best mediums for marketing any business is internet email marketing. By using email as your medium of promotion you are almost guaranteeing your message will be read by thousands if not millions of people depending on the size of your email list. This form of promotion has grown by leaps and bounds over the years, but with it, came with the need to implement rules and regulations to govern it.
When starting an internet email marketing campaign, it's important that your list is indeed targeted and 100% opt in. An opt in list is simply a mailing list where every person on the list has specifically requested to be on the list.
It means that they have visited your site or a site you are affiliated with, and manually entered their information, which in turn gives you permission to email them with the information they requested.
When operating an email campaign, you need to abide by all the applicable laws. Do not take any shortcuts, or break any rules. You'll have the peace of mind knowing that you are doing everything exactly as outlined in the regulations, therefore you can go about promoting your business ethically and without any legal implication. Many people overlook this aspect and turn to spamming to earn a quick buck, but it can lead to many legal complications that you surely don't need.
Starting out with internet email marketing may require some upfront capital. It's not always the most affordable way to get started, but if done right, it will indeed be very profitable. In fact, it can be a lot more profitable than other mediums of promotion. As you market through email, your message is delivered into the inbox of your prospect. With a good offer, you can achieve a great return on your investment.
About the Author:
Would you like to learn list building techniques and increase your sales? Learn how to build relationships with those on your lists, boost your sales, and create a name for yourself. Click here list building to learn how to get more leads and build your list http://www.leadsandlistbuilding.com
by Jeff Dedrick
I've found that one of the best mediums for marketing any business is internet email marketing. By using email as your medium of promotion you are almost guaranteeing your message will be read by thousands if not millions of people depending on the size of your email list. This form of promotion has grown by leaps and bounds over the years, but with it, came with the need to implement rules and regulations to govern it.
When starting an internet email marketing campaign, it's important that your list is indeed targeted and 100% opt in. An opt in list is simply a mailing list where every person on the list has specifically requested to be on the list.
It means that they have visited your site or a site you are affiliated with, and manually entered their information, which in turn gives you permission to email them with the information they requested.
When operating an email campaign, you need to abide by all the applicable laws. Do not take any shortcuts, or break any rules. You'll have the peace of mind knowing that you are doing everything exactly as outlined in the regulations, therefore you can go about promoting your business ethically and without any legal implication. Many people overlook this aspect and turn to spamming to earn a quick buck, but it can lead to many legal complications that you surely don't need.
Starting out with internet email marketing may require some upfront capital. It's not always the most affordable way to get started, but if done right, it will indeed be very profitable. In fact, it can be a lot more profitable than other mediums of promotion. As you market through email, your message is delivered into the inbox of your prospect. With a good offer, you can achieve a great return on your investment.
About the Author:
Would you like to learn list building techniques and increase your sales? Learn how to build relationships with those on your lists, boost your sales, and create a name for yourself. Click here list building to learn how to get more leads and build your list http://www.leadsandlistbuilding.com
Steps to Generating New Business for Partners
Steps to Generating New Business for Partners
by Toby Earheart
When two similar companies come together to do business, it can result in B2B or Business-to-Business lead generation. When do two companies become compatible? When one company's products or services are in demand by the other. This is perhaps the most predominant feature of Business-to-Business lead generation. The profit margins of a company can be positively or negatively impacted by B2B sales.
For example if you take the manufacturing sector and suppose you make personal computers. Now obviously you would not be manufacturing each and every part yourself, so you need to buy those parts from a company that manufactures them. It makes good business sense if you maintain long term relationships with companies who manufacture the parts. This can help you masking custom made parts for your business and the supplier is also happy with a steady stream of income. If you got into some good long term relationships with companies who constantly need parts made by you, you would be very successful in your venture.
The concept of Business-to-Business lead generation is gradually getting perceived as having a pivotal role. There are several ways this could be done ? for example the way it was once done was telemarketing and direct mailing, despite its limitations but the more commonly used areas are ads in trade journals or trade shows. Incidentally, trade shows are all about bring two similar companies together. Excellent business leads could be generated with the help of a masterly presentation which not only provides important information but a pleasure to watch too. It does not only depend on the quality of presentation but also on the style in which the trade show has been organized. Poor or lack of quality attendance could be a waste of time and other valuable resources. If key people are unable to attend the presentation, consider setting up a cheap VoIP connection so they can sit in remotely.
One of the cost-effective ways to reach out for B2 lead generation is promoting in trade magazines which reach most of the industry crowd. Such ads would easily reach the kind of people you are targeting. Thus trade magazines become a more targeted media than radio or newspapers.
The internet is known for its spread as well as the kind of influence it has, so it could also offer you great openings for B2B lead generation. The process of online lead generation uses various internet based techniques like direct marketing, search marketing and banners among others. The current market trend is on an upward swing and what is valued at .3 billion could go past billion by 2008.
About the Author:
Have a look at Business VoIP for the latest tips to set up a communications system for your lead generation business. Just by having a good VoIP adapter you can save your salesmen a lot of headaches.
by Toby Earheart
When two similar companies come together to do business, it can result in B2B or Business-to-Business lead generation. When do two companies become compatible? When one company's products or services are in demand by the other. This is perhaps the most predominant feature of Business-to-Business lead generation. The profit margins of a company can be positively or negatively impacted by B2B sales.
For example if you take the manufacturing sector and suppose you make personal computers. Now obviously you would not be manufacturing each and every part yourself, so you need to buy those parts from a company that manufactures them. It makes good business sense if you maintain long term relationships with companies who manufacture the parts. This can help you masking custom made parts for your business and the supplier is also happy with a steady stream of income. If you got into some good long term relationships with companies who constantly need parts made by you, you would be very successful in your venture.
The concept of Business-to-Business lead generation is gradually getting perceived as having a pivotal role. There are several ways this could be done ? for example the way it was once done was telemarketing and direct mailing, despite its limitations but the more commonly used areas are ads in trade journals or trade shows. Incidentally, trade shows are all about bring two similar companies together. Excellent business leads could be generated with the help of a masterly presentation which not only provides important information but a pleasure to watch too. It does not only depend on the quality of presentation but also on the style in which the trade show has been organized. Poor or lack of quality attendance could be a waste of time and other valuable resources. If key people are unable to attend the presentation, consider setting up a cheap VoIP connection so they can sit in remotely.
One of the cost-effective ways to reach out for B2 lead generation is promoting in trade magazines which reach most of the industry crowd. Such ads would easily reach the kind of people you are targeting. Thus trade magazines become a more targeted media than radio or newspapers.
The internet is known for its spread as well as the kind of influence it has, so it could also offer you great openings for B2B lead generation. The process of online lead generation uses various internet based techniques like direct marketing, search marketing and banners among others. The current market trend is on an upward swing and what is valued at .3 billion could go past billion by 2008.
About the Author:
Have a look at Business VoIP for the latest tips to set up a communications system for your lead generation business. Just by having a good VoIP adapter you can save your salesmen a lot of headaches.
Google Adwords For Beginners - 7 Essentials
Google Adwords For Beginners - 7 Essentials
by Joseph R. Miller
Google Adwords continues to be one of the most effective ways to generate high quality traffic to your website, but setting up a campaign can be intimidating if you are just getting started with online marketing. When you know how to set up your campaign correctly, you can focus on fine-tuning and refining your ads for a maximum return on investment.
The Definitive Guide to Google Adwords' author, Perry Marshall, presents some useful pointers for beginners. Your online marketing's success is highly probable if you exactly know the means to fine-tuning your keyword lists, carefully planning your campaign by doing test ads, and familiarizing on your target market or audience.
Are you currently in the process of getting started with your first campaign? Then you must remember these seven significant techniques in the utilization of Google Adwords:
1. Be location-specific. With Google Adwords, targeting various search networks as well as geographic locations is manageable. This means that you must accurately figure out or narrow down the areas where you want your traffic to originate as these will be the same destinations your ad will be running. Decide whether you want your campaign to run locally or internationally.
2. Initially establish with a smaller budget. When you first start using Adwords, you need not spend a lot of money. Besides, you can always increase your ad expenses once your CTR gets higher. In the meantime, be wise with your daily ad spending.
3. Use the right URL. Make sure you are using a landing page or other destination URL as the link for your ad, and not only linking to your home page. This makes tracking the effectiveness of your ad much easier, and also gives you a chance to promote a particular section of your site.
4. Select the right keywords for your ad's body. Bring viewers to action by using persuasive words in your ad's body such as 'contact us today!' or 'sign up now!' In no time at all, this will propel your viewers to click through your ad's pages and eventually avail themselves of your service or product.
5. Keep an eye on the competition. Keep track of your competitors by running simple Google searches on your own keywords and seeing which ads come up first in the search results. What are your competitors doing that you aren't? Have you missed other keyword or keyphrase opportunities? Take notes as you conduct each search so you can monitor your competitors regularly and implement similar strategies for your campaign.
6. Set up separate campaigns for each keyword. Avoid lumping all of your targeted keywords into one campaign so you can track exactly how each word is performing as you run the ads. Setting up separate campaigns helps you determine your return on investment instantly, so you can eliminate what may not be working with ease.
7. Make use of Google Analytics. Google Analytics can be integrated with Adwords so you can understand what people are clicking on after they reach your site through the Google Adwords ad. This can be helpful for your market research and help you understand what your visitors want.
About the Author:
Advertising with Google Adwords is an effective technique that most online-businesses can use to find more sales. Writing quality Google Ads is one of the most important s{blocked}s to have when using Adwords - and there are several good training guides available online.
by Joseph R. Miller
Google Adwords continues to be one of the most effective ways to generate high quality traffic to your website, but setting up a campaign can be intimidating if you are just getting started with online marketing. When you know how to set up your campaign correctly, you can focus on fine-tuning and refining your ads for a maximum return on investment.
The Definitive Guide to Google Adwords' author, Perry Marshall, presents some useful pointers for beginners. Your online marketing's success is highly probable if you exactly know the means to fine-tuning your keyword lists, carefully planning your campaign by doing test ads, and familiarizing on your target market or audience.
Are you currently in the process of getting started with your first campaign? Then you must remember these seven significant techniques in the utilization of Google Adwords:
1. Be location-specific. With Google Adwords, targeting various search networks as well as geographic locations is manageable. This means that you must accurately figure out or narrow down the areas where you want your traffic to originate as these will be the same destinations your ad will be running. Decide whether you want your campaign to run locally or internationally.
2. Initially establish with a smaller budget. When you first start using Adwords, you need not spend a lot of money. Besides, you can always increase your ad expenses once your CTR gets higher. In the meantime, be wise with your daily ad spending.
3. Use the right URL. Make sure you are using a landing page or other destination URL as the link for your ad, and not only linking to your home page. This makes tracking the effectiveness of your ad much easier, and also gives you a chance to promote a particular section of your site.
4. Select the right keywords for your ad's body. Bring viewers to action by using persuasive words in your ad's body such as 'contact us today!' or 'sign up now!' In no time at all, this will propel your viewers to click through your ad's pages and eventually avail themselves of your service or product.
5. Keep an eye on the competition. Keep track of your competitors by running simple Google searches on your own keywords and seeing which ads come up first in the search results. What are your competitors doing that you aren't? Have you missed other keyword or keyphrase opportunities? Take notes as you conduct each search so you can monitor your competitors regularly and implement similar strategies for your campaign.
6. Set up separate campaigns for each keyword. Avoid lumping all of your targeted keywords into one campaign so you can track exactly how each word is performing as you run the ads. Setting up separate campaigns helps you determine your return on investment instantly, so you can eliminate what may not be working with ease.
7. Make use of Google Analytics. Google Analytics can be integrated with Adwords so you can understand what people are clicking on after they reach your site through the Google Adwords ad. This can be helpful for your market research and help you understand what your visitors want.
About the Author:
Advertising with Google Adwords is an effective technique that most online-businesses can use to find more sales. Writing quality Google Ads is one of the most important s{blocked}s to have when using Adwords - and there are several good training guides available online.
Article Marketing From Home- Your Key To Extra Cash!
Article Marketing From Home- Your Key To Extra Cash!
by Xania Hughes
Article marketing from home is the way many successful people make money online.Imagine being your own boss, working in the comfort of your own home at your own pace and generating extra cash at the same time!
There are a few principles of internet marketing you need to understand so that you can follow how article marketing works.
Internet marketing is big business, with many reputable companies paying commissions for sales made from their websites. Internet marketers drive traffic to a company's website and earn a commission for every sale made by traffic they have sent. Article marketing from home is one of the key approaches internet marketers use to drive the traffic to websites and earn money.
So what is article marketing based on? As its title suggests, article marketing from home involves writing copy of about 500 words about specific products that are available for purchase on the internet.
Internet marketers research a specific niche, then using orderly techniques, find specific keywords about the product to base their article on. The articles are then submitted to a large online article directory and if accepted published online. Article marketing from home is exactly that, researching, writing submitting and publishing using your own home computer or laptop.
How do companies know who sent the customer to their site? The companies allocate user specific identity codes to each internet marketer, which the author then inserts as a link into his writing. When a visitor reads an article and clicks through to a merchant website, a 'Cookie' is created and the merchant website logs who sent the customer by this cookie. This is the secret behind article marketing from home.
How does article marketing from home sound to you? If you have a way with words, like writing and have a home computer that can get online this might be just the opportunity you are looking for!
The one thing you will need if you want to become a successful internet marketer is some guidance and some techniques that will make internet marketing simple. Although you do not need previous experience , there are some shortcuts and s{blocked}s that make the early research that much easier.
Take care if you decide to find a program to help. There are only one or two reputable internet marketing courses out there...but there are a million scams wanting to fleece you of your money!
If article marketing from home is to become the great source of passive income it should be, your choice of guidance and learning at the beginning of your internet marketing career can certainly mean the difference between success or failure in your article marketing from home endeavours!.
Remember, article marketing from home gives an equal opportunity for all people, from every walk of life to earn great passive income. It doesn't matter if you are a student or a gran, a say at home Mom or a motor mechanic..article marketing gives you the opportunity to learn a new s{blocked} and earn great money from home.
About the Author:
Take this opportunity NOW to find out more about writing articles for money! Follow this link to the Article Marketing From Home pages for more info. OR!! You can subscribe to the Wealthy Affiliate Internet Marketing Course and receive an amazing FREE gift to kick start your internet marketing career ( Who Loves Money, valued at $77)
by Xania Hughes
Article marketing from home is the way many successful people make money online.Imagine being your own boss, working in the comfort of your own home at your own pace and generating extra cash at the same time!
There are a few principles of internet marketing you need to understand so that you can follow how article marketing works.
Internet marketing is big business, with many reputable companies paying commissions for sales made from their websites. Internet marketers drive traffic to a company's website and earn a commission for every sale made by traffic they have sent. Article marketing from home is one of the key approaches internet marketers use to drive the traffic to websites and earn money.
So what is article marketing based on? As its title suggests, article marketing from home involves writing copy of about 500 words about specific products that are available for purchase on the internet.
Internet marketers research a specific niche, then using orderly techniques, find specific keywords about the product to base their article on. The articles are then submitted to a large online article directory and if accepted published online. Article marketing from home is exactly that, researching, writing submitting and publishing using your own home computer or laptop.
How do companies know who sent the customer to their site? The companies allocate user specific identity codes to each internet marketer, which the author then inserts as a link into his writing. When a visitor reads an article and clicks through to a merchant website, a 'Cookie' is created and the merchant website logs who sent the customer by this cookie. This is the secret behind article marketing from home.
How does article marketing from home sound to you? If you have a way with words, like writing and have a home computer that can get online this might be just the opportunity you are looking for!
The one thing you will need if you want to become a successful internet marketer is some guidance and some techniques that will make internet marketing simple. Although you do not need previous experience , there are some shortcuts and s{blocked}s that make the early research that much easier.
Take care if you decide to find a program to help. There are only one or two reputable internet marketing courses out there...but there are a million scams wanting to fleece you of your money!
If article marketing from home is to become the great source of passive income it should be, your choice of guidance and learning at the beginning of your internet marketing career can certainly mean the difference between success or failure in your article marketing from home endeavours!.
Remember, article marketing from home gives an equal opportunity for all people, from every walk of life to earn great passive income. It doesn't matter if you are a student or a gran, a say at home Mom or a motor mechanic..article marketing gives you the opportunity to learn a new s{blocked} and earn great money from home.
About the Author:
Take this opportunity NOW to find out more about writing articles for money! Follow this link to the Article Marketing From Home pages for more info. OR!! You can subscribe to the Wealthy Affiliate Internet Marketing Course and receive an amazing FREE gift to kick start your internet marketing career ( Who Loves Money, valued at $77)
Online Businesses Have Perks
Online Businesses Have Perks
by Don Laper
These days, a great number of people are in search of a high potential home based business. A well chosen home based career might become a powerful second job, or a new business that can change your life. We will show you a few of the opportunities that could have you working from home soon.
The best home based job ventures that you can find are internet ventures. An internet based business has a lot of desirable aspects when sized up to various other kinds of home based opportunities. With a web based venture, you will get a few interesting bonuses that you don't have from different fields.
I think the greatest thing about a properly built internet based venture is that it will work for you day and night. This characteristic, on it's own, makes an internet operation a powerful answer when searching for a home based job. Just think about how nice it would be working a business opportunity that makes you money as you're asleep.
There are a collection of standard operations that an entrepreneur can choose from to be successful online. We can divide this list of possibilities into just two definitive categories. The categories are 1, being hired by someone, and two, working for your self.
The initial category will refer to any type of field where you get a job, and get paid by, someone. There are a number of different kinds of web based, work from home, work situations out there for you. This list will certainly be composed of, clerical work, telemarketing, and consulting.
There isn't much required to get one of these work at home jobs. Obviously, you need to be trained, or prepared to learn, to accomplish the work that you are hired to do. You will also need a telephone for nearly all of these kinds of online employment opportunities.
The last, and most obvious, tool that you need is a personal computer. If you're good at what you do, many of these companies love having a work from home arrangement. The company is aided not just from your effort, and your equipment, but also saves office space.
The second category is of careers that are only for anyone who would prefer to be self-employed. The different kinds of careers that you can try are composed of, consulting work developing e-products, and writing. This list is simply a few of the endless variety of choices that are out there.
With these businesses, you will be on your own. You have to choose how much effort you put into this, and you will be wearing all the hats in your online venture. The upside is huge, but so are the obligations needed to succeed, in operating your own company.
In most cases, it is very beneficial to begin your new business as a part time job. This can reduce the risk during the time you start up your new business. Down the road, if things have gone well, you can choose whether you will switch over to your new venture as a full time career.
Working at home full time seems to have become one of the best options for making a good living. Do the work, and determine all of the possibilities that could work for you. If you find the right business, and work hard, you will make tons of cash.
About the Author:
Why pay more than you have to? 2 Become A Millionaire N 1 Above all enjoy the journey. If you'd rather, you can order directly from the marketing sherpa website.
---------------------------------
New Unique Article!
Title: Online Businesses Have Perks
Author: Don Laper
Email: knowledgeisdata@cox.net
Keywords: home business,internet business,computers and internet,business,online business,business opportunity,work from home,own a business,business ideas,home based business,investment,internet opportunity,ecommerce,website,merchant account
Word Count: 562
Category: Business:Marketing
---------------------------------
by Don Laper
These days, a great number of people are in search of a high potential home based business. A well chosen home based career might become a powerful second job, or a new business that can change your life. We will show you a few of the opportunities that could have you working from home soon.
The best home based job ventures that you can find are internet ventures. An internet based business has a lot of desirable aspects when sized up to various other kinds of home based opportunities. With a web based venture, you will get a few interesting bonuses that you don't have from different fields.
I think the greatest thing about a properly built internet based venture is that it will work for you day and night. This characteristic, on it's own, makes an internet operation a powerful answer when searching for a home based job. Just think about how nice it would be working a business opportunity that makes you money as you're asleep.
There are a collection of standard operations that an entrepreneur can choose from to be successful online. We can divide this list of possibilities into just two definitive categories. The categories are 1, being hired by someone, and two, working for your self.
The initial category will refer to any type of field where you get a job, and get paid by, someone. There are a number of different kinds of web based, work from home, work situations out there for you. This list will certainly be composed of, clerical work, telemarketing, and consulting.
There isn't much required to get one of these work at home jobs. Obviously, you need to be trained, or prepared to learn, to accomplish the work that you are hired to do. You will also need a telephone for nearly all of these kinds of online employment opportunities.
The last, and most obvious, tool that you need is a personal computer. If you're good at what you do, many of these companies love having a work from home arrangement. The company is aided not just from your effort, and your equipment, but also saves office space.
The second category is of careers that are only for anyone who would prefer to be self-employed. The different kinds of careers that you can try are composed of, consulting work developing e-products, and writing. This list is simply a few of the endless variety of choices that are out there.
With these businesses, you will be on your own. You have to choose how much effort you put into this, and you will be wearing all the hats in your online venture. The upside is huge, but so are the obligations needed to succeed, in operating your own company.
In most cases, it is very beneficial to begin your new business as a part time job. This can reduce the risk during the time you start up your new business. Down the road, if things have gone well, you can choose whether you will switch over to your new venture as a full time career.
Working at home full time seems to have become one of the best options for making a good living. Do the work, and determine all of the possibilities that could work for you. If you find the right business, and work hard, you will make tons of cash.
About the Author:
Why pay more than you have to? 2 Become A Millionaire N 1 Above all enjoy the journey. If you'd rather, you can order directly from the marketing sherpa website.
---------------------------------
New Unique Article!
Title: Online Businesses Have Perks
Author: Don Laper
Email: knowledgeisdata@cox.net
Keywords: home business,internet business,computers and internet,business,online business,business opportunity,work from home,own a business,business ideas,home based business,investment,internet opportunity,ecommerce,website,merchant account
Word Count: 562
Category: Business:Marketing
---------------------------------
Be Your Own Bill Board with a Vehicle Wrap
Be Your Own Bill Board with a Vehicle Wrap
by LJ James
I recently stopped down at J Signs located at 12 Highland ave in Patchogue. I met the Owners Jerome Morello and Craig Casdia, Who told me about all the things J signs can do to Help promote your Business these guys do Store Front Signage, Wide Format Digital Printing,Carved/Gold Leaf Signs,Contour cut decals,Channel Letters,Truck & Boat Lettering, Banners, Magnetic Signs,Window / Door Lettering,Installations, Service, Repairs, Architectural Signage and so much more I could write 5 articles of these guys!
In this articles I'm going to tell you about J signs Vehicle Wraps! The Wraps are done in House at J Signs by Duncan Weir owner of Graphic Gorilla! Now when I got to J signs I had no idea what Vehicle Wraps where, Duncan was more then happy to teach me a little about Wraps.Duncan was working on a Mini Van while I was their placing a wrap on it for a pet care company. Wraps feel almost like a vinyl bumper sticker But of course they are much more state of the art and High tech then that. Duncan had to go to school to learn all about wraps,He also has a Bachelors in fine art,Computer Graphics Specializing in 3-D Graphics. He showed me how the wraps come off in large sheets and then are apply to the Vehicle in pieces and are then heated so they bond to the Vehicle seamlessly. Wraps will stay on till you want to take them off , a wrap can be removed in the future so if you can sell your vehicle one day with out the wrap on it. The paint under the wrap will be as good as the day you placed the wrap on it.
This is just one thing that sets Vehicle Wraps apart from having your Vehicle air brushed! another is the detail of the wraps you get! You can blow up a real photo or have the team at Graphic Gorilla design you up anything from a professional Corporate look to anything your loud and crazy mind can come up with! Vehicle Wraps are not new they have been around a few years and they are huge in California. The quality of wraps has improved greatly over the years and the Wraps that are used at J signs are state of the art.
The average wrap lasts over Five years and if taken care of properly can last up to ten years! I asked Duncan, who are some of the people having their vehicle's wrapped? He told me many Radio Stations and Travel agencies are having it Done,But many Business are realizing as they sit in traffic for 3 or 4 hours a day and hundreds of people are driving by them in each direction, Wraps really make them stand out and catch the eye of those who could potently be clients. Recently their was a study done that said about 30 to 70 thousand people a month see your Vehicle! Vehicles that are wrapped are remembered up to 80% more! Now More people seeing and remembering your Vehicle translates into more money for you and your company!
Now of course there are many people who want to stand out while just cruising around and they are finding they can have wraps made up of everything from insane designs to their favorite Band,Beverage or Hero and put on their vehicle. Duncan also told me that he can wrap just about anything from Motorcycles,Tool box's, to walls in your Home!!!
In my opinion wraps are going to be the next big thing! An average Mini Van costs about $3,700 to Wrap that's an average cost of about $15 a square foot and that price includes 16 hours worth of design time,Printing of the Wrap, The installation of it on your Vehicle and Duncan will also show you how to take care of your Wrap as you never wax it but instead apply a glaze and hand wash it with soap and water. Call Duncan and J Signs at 631-758-0707 to learn more about Vehicle Wraps or check them out on the web at jsignsinc.com
Story By L.J. James AmericanBikerX.com Radio Show BikerLowdown.com
About the Author:
LJ fights for Motorcycle Club rights and currently helps a Collection Agency Get a totally unique version of this article from our article submission service
by LJ James
I recently stopped down at J Signs located at 12 Highland ave in Patchogue. I met the Owners Jerome Morello and Craig Casdia, Who told me about all the things J signs can do to Help promote your Business these guys do Store Front Signage, Wide Format Digital Printing,Carved/Gold Leaf Signs,Contour cut decals,Channel Letters,Truck & Boat Lettering, Banners, Magnetic Signs,Window / Door Lettering,Installations, Service, Repairs, Architectural Signage and so much more I could write 5 articles of these guys!
In this articles I'm going to tell you about J signs Vehicle Wraps! The Wraps are done in House at J Signs by Duncan Weir owner of Graphic Gorilla! Now when I got to J signs I had no idea what Vehicle Wraps where, Duncan was more then happy to teach me a little about Wraps.Duncan was working on a Mini Van while I was their placing a wrap on it for a pet care company. Wraps feel almost like a vinyl bumper sticker But of course they are much more state of the art and High tech then that. Duncan had to go to school to learn all about wraps,He also has a Bachelors in fine art,Computer Graphics Specializing in 3-D Graphics. He showed me how the wraps come off in large sheets and then are apply to the Vehicle in pieces and are then heated so they bond to the Vehicle seamlessly. Wraps will stay on till you want to take them off , a wrap can be removed in the future so if you can sell your vehicle one day with out the wrap on it. The paint under the wrap will be as good as the day you placed the wrap on it.
This is just one thing that sets Vehicle Wraps apart from having your Vehicle air brushed! another is the detail of the wraps you get! You can blow up a real photo or have the team at Graphic Gorilla design you up anything from a professional Corporate look to anything your loud and crazy mind can come up with! Vehicle Wraps are not new they have been around a few years and they are huge in California. The quality of wraps has improved greatly over the years and the Wraps that are used at J signs are state of the art.
The average wrap lasts over Five years and if taken care of properly can last up to ten years! I asked Duncan, who are some of the people having their vehicle's wrapped? He told me many Radio Stations and Travel agencies are having it Done,But many Business are realizing as they sit in traffic for 3 or 4 hours a day and hundreds of people are driving by them in each direction, Wraps really make them stand out and catch the eye of those who could potently be clients. Recently their was a study done that said about 30 to 70 thousand people a month see your Vehicle! Vehicles that are wrapped are remembered up to 80% more! Now More people seeing and remembering your Vehicle translates into more money for you and your company!
Now of course there are many people who want to stand out while just cruising around and they are finding they can have wraps made up of everything from insane designs to their favorite Band,Beverage or Hero and put on their vehicle. Duncan also told me that he can wrap just about anything from Motorcycles,Tool box's, to walls in your Home!!!
In my opinion wraps are going to be the next big thing! An average Mini Van costs about $3,700 to Wrap that's an average cost of about $15 a square foot and that price includes 16 hours worth of design time,Printing of the Wrap, The installation of it on your Vehicle and Duncan will also show you how to take care of your Wrap as you never wax it but instead apply a glaze and hand wash it with soap and water. Call Duncan and J Signs at 631-758-0707 to learn more about Vehicle Wraps or check them out on the web at jsignsinc.com
Story By L.J. James AmericanBikerX.com Radio Show BikerLowdown.com
About the Author:
LJ fights for Motorcycle Club rights and currently helps a Collection Agency Get a totally unique version of this article from our article submission service
Readymade Review Sites - Boosting Affiliate Marketing With Review
Readymade Review Sites - Boosting Affiliate Marketing With Review
by Joris Bonzo
Affiliate Marketing is something you have probably heard of. Today this is a very common thing on Internet. The concept of Affiliate Marketing is very easy to understand. One party has a product which he sells online. This can be an info product, software or physical products.
Other people are going to promote this product by Paper Click Advertising and/or Search Engine Optimization. For that the affiliate (the one who promotes the product) usually sets up a sales page (website) in which they link to the website of the product. And for every sold purchased product via an affiliate, the affiliate is rewarded with a commission.
There are many people making a good money of affiliate marketing. It used to be quite simple, but with all the competition nowadays the game has become much more difficult. This is because many people found out about it. You really need to do it different than the other marketer. A good system is the system of Readymade Review Sites.
there are many different ways to execute this. ( there is more information to be found on this subject when you google it.) But there is a way to become much more successful as an affiliate, which is a very new way.
this method ( Readymade Review Sites ) is chosen because everybody knows that people don`t want to be sold a product, but they like it better when they get a recommendation from someone who they know and trust really well.
So when an individual is interested in a product but is not sure about it yet, he might want to look for reviews to make a final decision. And that is exactly what happens. Often people combine a product name and review in search terms in a search engine.
After going to Google they will see number of sites reviewing the product that they are researching. The tactic that I was telling you about earlier is taking advantage of this fact. When they click they go to the site with the review and affiliate link to the product.
As a result people will read the review, getting a last push in the right direction, go to the products website and purchase the product. And the affiliate will get its commission.
But off course this is not as simple as it seems. An affiliate is probably able to write a good review but it still needs to appear in the search engine results of a search engine when an individual types in a product name and review (or something similar)
There is solution for that now (Readymade Review Sites). There are several systems that will help affiliates with that and in fact make it really easy. So that affiliates can easily profit from that consumers that are almost ready to buy but just need one extra argument before they purchase.
Affiliates have a reduced risk with these techniques, because they can eliminate pay per click advertising (adwords). This is a very expensive form of promotion.
Readymade review sites will let you have such tactics
About the Author:
Are you eager to read a more greater Readymade Review Sites Review, please click here to go to the review site about readymade review sites.
by Joris Bonzo
Affiliate Marketing is something you have probably heard of. Today this is a very common thing on Internet. The concept of Affiliate Marketing is very easy to understand. One party has a product which he sells online. This can be an info product, software or physical products.
Other people are going to promote this product by Paper Click Advertising and/or Search Engine Optimization. For that the affiliate (the one who promotes the product) usually sets up a sales page (website) in which they link to the website of the product. And for every sold purchased product via an affiliate, the affiliate is rewarded with a commission.
There are many people making a good money of affiliate marketing. It used to be quite simple, but with all the competition nowadays the game has become much more difficult. This is because many people found out about it. You really need to do it different than the other marketer. A good system is the system of Readymade Review Sites.
there are many different ways to execute this. ( there is more information to be found on this subject when you google it.) But there is a way to become much more successful as an affiliate, which is a very new way.
this method ( Readymade Review Sites ) is chosen because everybody knows that people don`t want to be sold a product, but they like it better when they get a recommendation from someone who they know and trust really well.
So when an individual is interested in a product but is not sure about it yet, he might want to look for reviews to make a final decision. And that is exactly what happens. Often people combine a product name and review in search terms in a search engine.
After going to Google they will see number of sites reviewing the product that they are researching. The tactic that I was telling you about earlier is taking advantage of this fact. When they click they go to the site with the review and affiliate link to the product.
As a result people will read the review, getting a last push in the right direction, go to the products website and purchase the product. And the affiliate will get its commission.
But off course this is not as simple as it seems. An affiliate is probably able to write a good review but it still needs to appear in the search engine results of a search engine when an individual types in a product name and review (or something similar)
There is solution for that now (Readymade Review Sites). There are several systems that will help affiliates with that and in fact make it really easy. So that affiliates can easily profit from that consumers that are almost ready to buy but just need one extra argument before they purchase.
Affiliates have a reduced risk with these techniques, because they can eliminate pay per click advertising (adwords). This is a very expensive form of promotion.
Readymade review sites will let you have such tactics
About the Author:
Are you eager to read a more greater Readymade Review Sites Review, please click here to go to the review site about readymade review sites.
How Self Inking Stamp Support Modern Business Practices
How Self Inking Stamp Support Modern Business Practices
by Hagen van Peterson
For a receptionist, a secretary or any position in a modern office setting the drawer that holds all the stamps is one of the most important things in daily routine. It has a multiplicity of different custom stamps all having a defined part in the workflow. These stamps all have different functions - they are all important, but the use of self inking stamps is essential for the an optimized workflow.
In most cases one is using self inking stamps. They are taken for granted that we don't even notice them and we also don't think about the time they save us. As you press down the self inking stamp the pad rotates to the faceplate of the stamp. Then they have a brief moment of togetherness and then their affair is cut short as the faceplate slams into the paper, leaving its mark. By this means we have eliminated a step in the stamping process that saves us a valuable amount of time.
Self inking stamps are an importan part even in today's computerized business world. Also in the future this kind of stamps will help to promote organization as well as efficiency. There are at least three ways that self inking stamps can help your business:
1. Self inking stamps improve the quality of your organization. Stamps can be bought in different colors. By this means you can easily and quickly categorize documents.
2. They can reduce mess and clutter on your desk or in your drawer. Without the messy inkpad to worry about, there are no smudges or spills to clean up.
3. Self inking stamps save you a lot of time. Without having to use an inkpad you literally halve the time it takes to stamp your paper.
Self inking stamps are small and mostly unnoticed devices. But these stamps have an effect on the professionalism of your business. These kind of stamps can improve your organization and also optimize your workflow. For these reasons alone, the small investment in self inking stamps is justified.
Self inking stamps can also be used creatively.
Well, it is easier now than ever! You can have these stamps customized for whatever need you can think of. Perhaps you are a teacher and would like a new and personal way to tell your students that they have done a great job. Perhaps it is a family members birthday, and you want to tell them how much you love them. Whatever your needs are, these stamps can be customized to fit them.
About the Author:
Hagen van Peterson writes about self inking stamps and address stamps.
by Hagen van Peterson
For a receptionist, a secretary or any position in a modern office setting the drawer that holds all the stamps is one of the most important things in daily routine. It has a multiplicity of different custom stamps all having a defined part in the workflow. These stamps all have different functions - they are all important, but the use of self inking stamps is essential for the an optimized workflow.
In most cases one is using self inking stamps. They are taken for granted that we don't even notice them and we also don't think about the time they save us. As you press down the self inking stamp the pad rotates to the faceplate of the stamp. Then they have a brief moment of togetherness and then their affair is cut short as the faceplate slams into the paper, leaving its mark. By this means we have eliminated a step in the stamping process that saves us a valuable amount of time.
Self inking stamps are an importan part even in today's computerized business world. Also in the future this kind of stamps will help to promote organization as well as efficiency. There are at least three ways that self inking stamps can help your business:
1. Self inking stamps improve the quality of your organization. Stamps can be bought in different colors. By this means you can easily and quickly categorize documents.
2. They can reduce mess and clutter on your desk or in your drawer. Without the messy inkpad to worry about, there are no smudges or spills to clean up.
3. Self inking stamps save you a lot of time. Without having to use an inkpad you literally halve the time it takes to stamp your paper.
Self inking stamps are small and mostly unnoticed devices. But these stamps have an effect on the professionalism of your business. These kind of stamps can improve your organization and also optimize your workflow. For these reasons alone, the small investment in self inking stamps is justified.
Self inking stamps can also be used creatively.
Well, it is easier now than ever! You can have these stamps customized for whatever need you can think of. Perhaps you are a teacher and would like a new and personal way to tell your students that they have done a great job. Perhaps it is a family members birthday, and you want to tell them how much you love them. Whatever your needs are, these stamps can be customized to fit them.
About the Author:
Hagen van Peterson writes about self inking stamps and address stamps.
Thursday, February 19, 2009
Is online classified ad syndication worth it?
Over the last few weeks I have been placingmore and more online classified ads. The problems I have seen is lack of people seeing my ad and being wrongly flagged. I decided to attempt the stumblehere classified ad syndication. Stumblehere.com has made online classified ad syndication the primary focus of their site.
I wanted to find out what online ad syndication is. Stumblehere.com touts their professional ad service. Their Wizard walks you through the ad creation process and then will automatically syndicate and post your ads to over 150 separate highest traffic classified ad directories, online marketplaces, search engines and RSS Feeds. This will save you hours upon hours of personal time. Is your time worth it?
What this means is stumblehere.com saves you not only money but time too. The power comes from entering your ad only one time. After that they do all the work listing your ad in online marketplaces, classified directories, RSS feeds and the top search engines. And this is all done rather quickly, usually within 40 hours or less.
Wow, so I can actually get traffic to my ad? I don't have to spend time posting them 500 places? I don't need to repost them every day due to being flagged wrongly? Sign me up!
So I know from experience that free classified ads work on stumblehere, but how about these new paid ads? Are they really worth it? In doing my research I decided to try their new betterpost product. The way I understand it is the betterpost classifieds are ads designed in beautiful templates, with full ad syndication. Basically I can spice up my ad and get traffic to it without web programming knowledge.
What is the betterpost Premium Ad Feature? The betterpost Premium Ad Feature saves you time and money! They help you create an attractive ad. For a small fee of $7.99, once you place your ad in stumblehere customized templates, they will automatically syndicate and post your ad. Yes, they post your ad for you so you do not have to make multiple postings yourself! This will save you hours upon hours of personal time.
Right now stumblehere only offers betterpost in their vehicles section. I am going to test it out. I need to sell my car anyways. Stumblehere is offering 85% off through the end of October 2008 for anyone who wants to beta test their betterpost ad syndication product. Simply enter 'halloween' all lowercase in the promo code box after posting your ad.
Wow ummm so I can test this out for only $1.20? I think I can afford that test. I placed the ad and paid my buck. My Ad is gorgeous. No really, it looks fantastic, not boring like most classified ads.
This is my first time paying for an online classified ad. After 7 hours I still had not received any response. I read the faq on http://www.stumblehere.com and it said how it can take up to 25 hours for syndication to happen. Now I need to wait it out.
About 7 hours later I got my 1st call... I tried to see what site they saw my ad on but, the gal couldn't remember. She just talked about how she was impressed at how my car looked in the ad.
The next morning I had 3 emails about my car. And later that day call number 2 came in off my syndicated ad. Is this classified ad syndication stuff working? I need to set up times for people to look at my car.
5 days after my post I had 5 calls and 8 emails! To answer my above question, I know classified ad syndication works! It was sooo easy and I only needed to submit my ad once. And it was not brought down from someone flagging it cause they were selling a similar car, etc.
About the Author:
My critique of online classified ad syndication at stumblehere.com - Now offering free classified ads and ad syndication
Wednesday, February 18, 2009
Monday, February 16, 2009
Sunday, February 15, 2009
The Basics of a Solid Marketing Plan
by Michael Fleischner
In order to succeed with a basic marketing plan you need to focus on some important elements of a plan that targets the right audience and produces a specific result including lead generation or sales. For your marketing to produce results you should consider using multiple media formats.
There is so much competition today that the messages you use need to be unique. The effectiveness of any marketing campaign is directly correlated to the quality of your list and offer. Before you even begin, think about your product and what motivates people to buy.
After years of trial and error, I have found that marketing results are relatively consistent when you apply the same techniques. These techniques apply to any industry and any type of campaign you may be running. Consider building your marketing campaign based on the following strategies:
Set targeted goals. Before you get started think about the specific goals you wish to achieve. Many marketers focus on generating some type of conversion but you need to define what conversion means to you. Some individuals are just looking for a sale while others are seeking a lead or download. Before you begin your marketing campaign, identify what action you want respondents to take and how you are going to measure it.
Focus on segmentation. Do not attempt to market to everyone. Choose a specific segment and focus your energies there. If you do, your campaign will be more successful. You can increase your chances of success tremendously when you focus on a specific market or niche. Review your current customer and find others like them if you wish to generate a positive ROI.
Identify key messages points. What are the messages that resonate with your audience? Have you used headlines or email subject lines that have performed extremely well in the past? If so, use them to create a baseline and try to improve in later campaigns. You need to speak in the language that resonates with your customers if you are going to grab their attention and gain their trust.
Determine which offers you are going to test. The only way to ensure a successful marketing campaign is by testing various offers. The offer is a key component for driving results and can always be improved. Your best bet is to test multiple offers by splitting your list, your web visitors, or viewable audience. Once you find and offer that works, try to beat its results during the next campaign.
Leverage an integrated marketing approach. Use more than one type of media if you wish to enhance your results. Do not settle for a single email, post card, or advertisement. Rather, discover the media that your segment uses to get their information and buy their products or services. This can help you determine the best way to reach them. Once you develop a campaign, utilize as many of these media types to convey your message and offer.
Using these marketing techniques are important for producing a positive ROI. In addition, be aware of your campaign timing. Even if all of the above criteria are met, your campaign could still fall short if you havent exposed your audience to the right message at the right time.
Review each of these steps before creating your next marketing campaign. Your marketing is only going to be successful if you set specific goals, segment your market, use key messages that resonate with your audience and create a compelling offer. I encourage you to experiment with different media to get your message across and deliver a winning campaign.
About the Author:
Michael Fleischner is an Internet marketing expert, author, and website owner who helps small and medium sized businesses improve their marketing results. Discover powerful marketing tips at The Marketing Blog. Get a totally unique version of this article from our article submission service
by Michael Fleischner
In order to succeed with a basic marketing plan you need to focus on some important elements of a plan that targets the right audience and produces a specific result including lead generation or sales. For your marketing to produce results you should consider using multiple media formats.
There is so much competition today that the messages you use need to be unique. The effectiveness of any marketing campaign is directly correlated to the quality of your list and offer. Before you even begin, think about your product and what motivates people to buy.
After years of trial and error, I have found that marketing results are relatively consistent when you apply the same techniques. These techniques apply to any industry and any type of campaign you may be running. Consider building your marketing campaign based on the following strategies:
Set targeted goals. Before you get started think about the specific goals you wish to achieve. Many marketers focus on generating some type of conversion but you need to define what conversion means to you. Some individuals are just looking for a sale while others are seeking a lead or download. Before you begin your marketing campaign, identify what action you want respondents to take and how you are going to measure it.
Focus on segmentation. Do not attempt to market to everyone. Choose a specific segment and focus your energies there. If you do, your campaign will be more successful. You can increase your chances of success tremendously when you focus on a specific market or niche. Review your current customer and find others like them if you wish to generate a positive ROI.
Identify key messages points. What are the messages that resonate with your audience? Have you used headlines or email subject lines that have performed extremely well in the past? If so, use them to create a baseline and try to improve in later campaigns. You need to speak in the language that resonates with your customers if you are going to grab their attention and gain their trust.
Determine which offers you are going to test. The only way to ensure a successful marketing campaign is by testing various offers. The offer is a key component for driving results and can always be improved. Your best bet is to test multiple offers by splitting your list, your web visitors, or viewable audience. Once you find and offer that works, try to beat its results during the next campaign.
Leverage an integrated marketing approach. Use more than one type of media if you wish to enhance your results. Do not settle for a single email, post card, or advertisement. Rather, discover the media that your segment uses to get their information and buy their products or services. This can help you determine the best way to reach them. Once you develop a campaign, utilize as many of these media types to convey your message and offer.
Using these marketing techniques are important for producing a positive ROI. In addition, be aware of your campaign timing. Even if all of the above criteria are met, your campaign could still fall short if you havent exposed your audience to the right message at the right time.
Review each of these steps before creating your next marketing campaign. Your marketing is only going to be successful if you set specific goals, segment your market, use key messages that resonate with your audience and create a compelling offer. I encourage you to experiment with different media to get your message across and deliver a winning campaign.
About the Author:
Michael Fleischner is an Internet marketing expert, author, and website owner who helps small and medium sized businesses improve their marketing results. Discover powerful marketing tips at The Marketing Blog. Get a totally unique version of this article from our article submission service
Unselfish Wealth Team Pulls Off a Paradigm Shift in Sponsoring!
by Trisha Frauenhofer
There is a new kind of network marketing system sweeping over the Internet. This marketing system is put together in a partnership with the debt-free Travelencia company, and it shows you the way to join and build an Unselfish Wealth Team. This Team and this method of generating wealth work by way of your business becoming more attractive and increasing your own credibility.
Travelencia makes everything easy in this system. They handle all of the prospecting and presentations, while giving you the training you need to be an expert in the products you'll market. This is a system which goes far beyond the wealth building potential of any other network marketing system online today - this is truly unique among home based internet business opportunities. It is now easier than ever to become richer than you ever imagined possible!
Put together by a small group of experienced marketers led by Barry Eschenberg and Jim Reynolds, this new free marketing system, based on concepts like the "Law of Attraction", sets you up with a system that pays back as well as "paying it forward", first and foremost seeking win-win situations for all involved, and putting aside old notions of cut-throat competition and secret-hoarding. There is more generosity and sharing within this network marketing system than there has been before in any other similar system.
Just like Travelencia, Reynolds and Eschenberg know that the marketing gurus out there who promise to sell their "secrets of success" are doing nothing of the sort. They don't want you to be successful - they'd have more competition then! Instead these marketing experts sell you the seeds of your own failure; they would rather keep have you scrambling for pennies while they make all of the real money.
However, there is now a real entre to these secrets which most of the internet marketing gurus would like to keep all to themselves. There are free ad campaigns for you, the service of marketing pros for you at very low cost - these professionals take care of the sometimes tedious work of prospecting for you. You can also learn how to leverage the most popular search term on the internet for your own business, join a Leadership Bonus Pool which will make unselfishness pay off for you, a 4x6 matrix pay plan and most importantly, simple, step by step instructions which will really build wealth for you!
This revolutionary "unselfish: marketing system from Travelencia will let you in on over seven million websites where you can place the ads that will get your site traffic - at no cost to you! You'll learn how to get three of these ads up each day with only fifteen minutes of your time. After getting up your ads, all you have to do is watch your money flow in! This system is already making people wealthy in 200 countries worldwide.
This unselfish wealth team plan costs you only pennies a day and can make you wealthy beyond your wildest dreams. The best part of all is that you needn't do any salesmanship, so no more feeling like a carnival barker ever again!
About the Author:
Find this article helpful? If so then look at this step-by-step complimentary video tutorial here: MakingInstantIncome.com Trisha Frauenhofer strongly recommends this link Article Blaster if you want nearly instant and viral marketing results
by Trisha Frauenhofer
There is a new kind of network marketing system sweeping over the Internet. This marketing system is put together in a partnership with the debt-free Travelencia company, and it shows you the way to join and build an Unselfish Wealth Team. This Team and this method of generating wealth work by way of your business becoming more attractive and increasing your own credibility.
Travelencia makes everything easy in this system. They handle all of the prospecting and presentations, while giving you the training you need to be an expert in the products you'll market. This is a system which goes far beyond the wealth building potential of any other network marketing system online today - this is truly unique among home based internet business opportunities. It is now easier than ever to become richer than you ever imagined possible!
Put together by a small group of experienced marketers led by Barry Eschenberg and Jim Reynolds, this new free marketing system, based on concepts like the "Law of Attraction", sets you up with a system that pays back as well as "paying it forward", first and foremost seeking win-win situations for all involved, and putting aside old notions of cut-throat competition and secret-hoarding. There is more generosity and sharing within this network marketing system than there has been before in any other similar system.
Just like Travelencia, Reynolds and Eschenberg know that the marketing gurus out there who promise to sell their "secrets of success" are doing nothing of the sort. They don't want you to be successful - they'd have more competition then! Instead these marketing experts sell you the seeds of your own failure; they would rather keep have you scrambling for pennies while they make all of the real money.
However, there is now a real entre to these secrets which most of the internet marketing gurus would like to keep all to themselves. There are free ad campaigns for you, the service of marketing pros for you at very low cost - these professionals take care of the sometimes tedious work of prospecting for you. You can also learn how to leverage the most popular search term on the internet for your own business, join a Leadership Bonus Pool which will make unselfishness pay off for you, a 4x6 matrix pay plan and most importantly, simple, step by step instructions which will really build wealth for you!
This revolutionary "unselfish: marketing system from Travelencia will let you in on over seven million websites where you can place the ads that will get your site traffic - at no cost to you! You'll learn how to get three of these ads up each day with only fifteen minutes of your time. After getting up your ads, all you have to do is watch your money flow in! This system is already making people wealthy in 200 countries worldwide.
This unselfish wealth team plan costs you only pennies a day and can make you wealthy beyond your wildest dreams. The best part of all is that you needn't do any salesmanship, so no more feeling like a carnival barker ever again!
About the Author:
Find this article helpful? If so then look at this step-by-step complimentary video tutorial here: MakingInstantIncome.com Trisha Frauenhofer strongly recommends this link Article Blaster if you want nearly instant and viral marketing results
Good Design Practices
by Dr Adel Screen
Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.
Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.
About the Author:
If your thinking about screen printing t-shirts, go to http://www.adelaidescreenprinting.info'>Adelaide T-Shirt Printing
by Dr Adel Screen
Your website is where your business resides -- it's like the headquarter of an offline company. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion.
Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.
Use CSS to style your page content because they save alot of work by styling all elements on your website in one go.
About the Author:
If your thinking about screen printing t-shirts, go to http://www.adelaidescreenprinting.info'>Adelaide T-Shirt Printing
Google Shadow - Real Deal or Pure Hype?
by Linus Rylander
Is Google Shadow going to live up to the hype? Chris has released many top selling products such as Affiliate Project X, Day Job Killer, Project Black Mask, Google Assassin and Google Nemesis -but now the pressure is on to do it again.
In this Google Shadow Review you will find out exactly what the Google Shadow is all about.
So what, or should I say who is the Google Shadow? Chris X found this guy at a recent convention and soon found out that he had been raking in $100k per month while flying under the Google radar!
This guy in question, is Tim Houston. Amazingly, Tim has been doing this with no website, and none of his own products at all! And with no website... and none of his own products, and just a few tiny little Google ads - he's been raking in $100k per month as an affiliate marketer.
So Chris X walked up to him, and he managed to get Tim to reveal all of the secrets behind his mysterious "Google Shadow" system. And now, he's releasing it to the public.
Just to give you a quick overview, The Google Shadow Method does not require:
*Any experience with Google Adwords, affiliate marketing or anything else.
*No wasting hours in front of Dreamweaver trying to make a website.
*No wasting hours trying to please Google's Quality Score.
The Google Shadow system is so different, that every campaign is only launched with 3 keywords!
Tim calls his secret method... "Affiliate Marketing for those on the inside"
But how well does the Google Shadow system actually work? Direct linking with the Google Cash method is becoming harder by the day, but with Tim's unique twist on it, it does appear to work. And plus - has Chris and Ken disappointed us before?
About the Author:
Read the entire Google Shadow Review and find out about the $1382 Unique Google Shadow Bonus.
by Linus Rylander
Is Google Shadow going to live up to the hype? Chris has released many top selling products such as Affiliate Project X, Day Job Killer, Project Black Mask, Google Assassin and Google Nemesis -but now the pressure is on to do it again.
In this Google Shadow Review you will find out exactly what the Google Shadow is all about.
So what, or should I say who is the Google Shadow? Chris X found this guy at a recent convention and soon found out that he had been raking in $100k per month while flying under the Google radar!
This guy in question, is Tim Houston. Amazingly, Tim has been doing this with no website, and none of his own products at all! And with no website... and none of his own products, and just a few tiny little Google ads - he's been raking in $100k per month as an affiliate marketer.
So Chris X walked up to him, and he managed to get Tim to reveal all of the secrets behind his mysterious "Google Shadow" system. And now, he's releasing it to the public.
Just to give you a quick overview, The Google Shadow Method does not require:
*Any experience with Google Adwords, affiliate marketing or anything else.
*No wasting hours in front of Dreamweaver trying to make a website.
*No wasting hours trying to please Google's Quality Score.
The Google Shadow system is so different, that every campaign is only launched with 3 keywords!
Tim calls his secret method... "Affiliate Marketing for those on the inside"
But how well does the Google Shadow system actually work? Direct linking with the Google Cash method is becoming harder by the day, but with Tim's unique twist on it, it does appear to work. And plus - has Chris and Ken disappointed us before?
About the Author:
Read the entire Google Shadow Review and find out about the $1382 Unique Google Shadow Bonus.
Promotional Jackets Purchasers Guide
by Wes Robertsen
Custom Logo jackets are a great form of marketing. Not only is a promotional jacket a useful way to show off a organizations name and logo, but it is also a useful way to show your workers that you care and clientele that your company appreciates them. Buy personalized jackets for your branding, they are truly the gifts that are appreciated.
Everybody from political candidates to corporations can use a imprinted jacket to promote their name. Name recognition is a big piece of promotion. A corporate logo jacket, when worn, is going to be seen. Thus, its a moving billboard. Not only will family and friends see these coats but so will every person from the people at the post office to those passing individuals on the street.
If your recipients are in sunny San Diego you might want to get light coats rather than ski jackets. You want your jackets to be as functional as feasible so that everybody will choose to wear them often. When picking which promotional jacket to purchase, you will want to consider the types of people you plan on giving them to. A customized jacket is only as good as the desire to wear it. So, ponder the feel and design of any custom logo jacket you might gift.
And of course, giving the gift of a useful custom logo jacket is a great way to up a organizations morale and to show your customers you appreciate them. Custom Printed jackets can create a positive image for a product and can result in positive viral buzz, an invaluable form of publicity and branding. Think about it: If you give people a coat just because they watched a film, are your customer, or purchased a product they are bound to feel appreciated. Customized jackets for your employees will really help increase production.
When it is time to buy a custom logo jacket, think about price, quality, and the printing. Logos, simple sayings, and a organizations name can all be imprinted or stitched on a jacket. Additionally, be sure you know about every cost before ordering: you may have to pay extra for set-up costs, and shipping. Printing fees can vary, if your logo is not vector or high quality art, you may need to shell out a fee to have an artist re-draw your logo, so it is suitable for the printing process. If screen printing your logo, multiple colors will increase the costs by each color. Embroidery requires digitizing your logo for the machine to stitch it out, this can increase the cost, but you can reuse the digitizing later. More than a single location will increase the price in order to have the factory work on more than a single area.
I hope you found my customizable jacket guide useful. I am available to your business to help you with your marketing.
About the Author:
You must be interested in Promotional Jackets, you can read more about logo jackets here: Promo Jackets Blog and Read the rest of My Promotional Jackets Guide.
by Wes Robertsen
Custom Logo jackets are a great form of marketing. Not only is a promotional jacket a useful way to show off a organizations name and logo, but it is also a useful way to show your workers that you care and clientele that your company appreciates them. Buy personalized jackets for your branding, they are truly the gifts that are appreciated.
Everybody from political candidates to corporations can use a imprinted jacket to promote their name. Name recognition is a big piece of promotion. A corporate logo jacket, when worn, is going to be seen. Thus, its a moving billboard. Not only will family and friends see these coats but so will every person from the people at the post office to those passing individuals on the street.
If your recipients are in sunny San Diego you might want to get light coats rather than ski jackets. You want your jackets to be as functional as feasible so that everybody will choose to wear them often. When picking which promotional jacket to purchase, you will want to consider the types of people you plan on giving them to. A customized jacket is only as good as the desire to wear it. So, ponder the feel and design of any custom logo jacket you might gift.
And of course, giving the gift of a useful custom logo jacket is a great way to up a organizations morale and to show your customers you appreciate them. Custom Printed jackets can create a positive image for a product and can result in positive viral buzz, an invaluable form of publicity and branding. Think about it: If you give people a coat just because they watched a film, are your customer, or purchased a product they are bound to feel appreciated. Customized jackets for your employees will really help increase production.
When it is time to buy a custom logo jacket, think about price, quality, and the printing. Logos, simple sayings, and a organizations name can all be imprinted or stitched on a jacket. Additionally, be sure you know about every cost before ordering: you may have to pay extra for set-up costs, and shipping. Printing fees can vary, if your logo is not vector or high quality art, you may need to shell out a fee to have an artist re-draw your logo, so it is suitable for the printing process. If screen printing your logo, multiple colors will increase the costs by each color. Embroidery requires digitizing your logo for the machine to stitch it out, this can increase the cost, but you can reuse the digitizing later. More than a single location will increase the price in order to have the factory work on more than a single area.
I hope you found my customizable jacket guide useful. I am available to your business to help you with your marketing.
About the Author:
You must be interested in Promotional Jackets, you can read more about logo jackets here: Promo Jackets Blog and Read the rest of My Promotional Jackets Guide.
Hate Cold Calling, Telemarketing Firms Don't
by Carolyn Jean
Sales can continue to increase in a recession. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. This article will talk about why a prospecting firm can bring you more sales even during these tough times.
Many salespeople are good at closing but dread the idea of outbound telemarketing. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.
One of the worst drains of your time is being on the phone with uninterested customers. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.
You can turn your attention to meeting the people who are interested in your business. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.
Most businesses cut their marketing budget during a recession. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.
Outbound telemarketing is not a favorite activity of many salespeople and they will procrastinate on doing this activity. Experimenting with new ideas with no idea of ROI will be frowned upon while a prospecting firm can build your business effectively by asking the firm typically what costs are involved in acquiring new customers.
With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.
Most businesses do not have automation systems for their phones like an outbound telemarketing company. This builds your sales because other companies are not competing for new prospects who come into your line of sight.
It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.
If you have struggling salespeople, you may be able to reduce your staff by outsourcing new sales to the prospecting firm. This improves the productivity of the company and lowers cost for new clients and current clients.
It is hard for any business to simply maintain its current state. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.
About the Author:
Visit Valerie Schlitt's site for information on outbound telemarketing and business to business telemarketing programs.
by Carolyn Jean
Sales can continue to increase in a recession. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. This article will talk about why a prospecting firm can bring you more sales even during these tough times.
Many salespeople are good at closing but dread the idea of outbound telemarketing. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.
One of the worst drains of your time is being on the phone with uninterested customers. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.
You can turn your attention to meeting the people who are interested in your business. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.
Most businesses cut their marketing budget during a recession. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.
Outbound telemarketing is not a favorite activity of many salespeople and they will procrastinate on doing this activity. Experimenting with new ideas with no idea of ROI will be frowned upon while a prospecting firm can build your business effectively by asking the firm typically what costs are involved in acquiring new customers.
With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.
Most businesses do not have automation systems for their phones like an outbound telemarketing company. This builds your sales because other companies are not competing for new prospects who come into your line of sight.
It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.
If you have struggling salespeople, you may be able to reduce your staff by outsourcing new sales to the prospecting firm. This improves the productivity of the company and lowers cost for new clients and current clients.
It is hard for any business to simply maintain its current state. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.
About the Author:
Visit Valerie Schlitt's site for information on outbound telemarketing and business to business telemarketing programs.
Saturday, February 14, 2009
Friday, February 13, 2009
Thursday, February 12, 2009
Wednesday, February 11, 2009
Friday, February 6, 2009
How to get past the gatekeeper
How to get past the gatekeeper
Statistics say that 5% - 30% of telephone cold callers reach decision makers on the first call. The exact percentage depends on the company size, the decision maker title, availability of direct dial numbers and a myriad of other factors.
If there were a secret for the other 95% - 70% of calls, everyone would want a job as a cold caller!
In fact, telephone cold calling is a repetitive, time-consuming task that can generate incredible results. Most cold callers do not reach decision makers, and most cold calls do not end up in sales. Predicting the ones that reach decision makers and end up as sales is next to impossible.
The biggest secret to successful cold calling is embracing an assured, positive attitude and using proven successful techniques.
Attitude:
Be confident and conversational. Make every call sound as though it's the only one you will make that day. If you have to, look into a mirror. Smile and stand up!
Don't be afraid of rejection. "No" is the second best answer to "yes." Never accept "no" without asking follow-up questions.
"Maybe" should not be an option!
Plan for and ask lots of open ended questions. Believe in your product or service and have confidence that it will help your prospect.
Don't continue calling if you're in a rut. Take a walk. Take at least a five minute break every hour.
Don't make cold calls for the same product or service for more than three hours at a time.
Sales is one of the hardest and most important jobs - ever! Sales people keep entire companies in business! Cold calling is even harder. If you can cold call, you are special. Believe it!
Techniques:
Befriend the gatekeeper: The gatekeeper's job is to block you from the boss. So, show respect to the gatekeeper. Be nice, no matter what he or she says. Be persistent, even if you call for the eighth time. You will most likely get through one day - when the gatekeeper feels sorry for you for trying so long and patiently.
Have a compelling message the gatekeeper can relate to: Prepare a short message the gatekeeper will understand. Make the message as generic as possible. In all events, ensure the message conveys urgency and a benefit for the business. The gatekeeper will likely pass it onto the boss and either allow a conversation, or you may get a return call.
Incorporate the gatekeeper into your sales process: Convert the gatekeeper the "decision maker." It's his or her role to make the boss' job easier. If you show that your product or service helps the boss, you may never need to speak to the decision maker to set that sales appointment.
January is a great time to begin a regular cold calling schedule. Find a good time every day. Schedule cold calling into your day, and don't allow your own gatekeeper to interrupt you during this time! You will succeed.
Necessary Tools To Improve Your Internet Marketing
Necessary Tools To Improve Your Internet Marketing
There are so may Internet marketing tools out there that claims to make you rich in a few months, but many of them never delivers what you expect. We have tested a lot of Internet marketing tools, and at the end there are only a few of them that deliver results that are worth the money spent on them. We can call internet marketing as web marketing and e-marketing.
There are various tools available to gain success in your online internet marketing business, but you need to opt for the right kind of tool. Here are some popular strategies used in internet marketing. Increase Website Traffic: Website traffic is very important in online business, to increases your website traffic so many internet marketing tools are there, some of them listed below.
Search Engine Optimization (SEO): From doing SEO we can increase the traffic to websites; from some SEO we can improve your website search engine ranking. If your website traffic is increasing you will get very good online business. Keyword Research Tools: Keyword research tools are very important tool internet marketing tools, there are so many keyword research tools online, important thing in keyword research select correct keyword from which customers are searching. It will increase your website traffic.
Email Marketing Solutions: Email marketing is sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, Email marketing is a form direct marketing which uses electronic mail as communicator.
Web Design Templates: By using attractive website you can attract customers very easily. Business websites are very important building trust with your customers. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins. Website design is a process conceptualization planning, modeling execution of electronic media content delivery via Internet in the form of technologies. Submit your Site: There are so many automated search engines submission services where we can submit your site as many search engines as possible, we can submit bogs and forums and directories.
Various techniques and strategies should be applied to achieve success in internet marketing. You also need to conduct some research and choose the right strategy at the precise time. It is not easy to achieve success in your internet marketing business, but it is not impossible either.
Thursday, February 5, 2009
Monday, January 26, 2009
Wednesday, January 21, 2009
Friday, January 16, 2009
Wednesday, January 7, 2009
Marketing Promotions / Perceived Value Is Reality
Perceived Value Is Reality
The only way to keep up with the latest about promotions is to constantly stay on the lookout for new information. If you read everything you find about promotions, it won't take long for you to become an influential authority.
Perceived Value Is Reality
By Dennis Borsina
Why incentives close sales and cash is trash
Closing the sale is a delicate and at times unpredictable process.
Consumers have varying reasons to reject or accept an offer and often some
incentive is necessary. But what kind of incentive is most effective and
brings the most return for the retailer? A discount? A gift? Free
shipping?
The impact and value of the word "free" shouldn't be overlooked, but
neither should the cost of offering something for free. Especially,
though, retailers should consider what market researchers are calling the
"perceived value differential" or PVD for short.
On the consumer side, it's pretty simple math and the goal is
straightforward: get the absolute most for my hard-earned money. It's far
more complicated for the seller, who must develop a moneymaking strategy
via profits and loss equations or cease to do business at all.
Marketing researcher Dr. Flint McGlaughlin labels the cash discount as the
worst incentive one can offer. That's a general statement, and likely one
not applicable to all situations, but it makes sense on a few levels.
Offering $10 off is a straight cash loss to the retailer, and leaves that
$10 out in the Wild West of commerce. Better incentives would include a
$10 gift card, where a customer might spend more than that amount on a
second purchase at the retailer's store, not another place.
Perceived Value Is Reality
It seems like new information is discovered about something every day. And the topic of promotions is no exception. Keep reading to get more fresh news about promotions.
For online purchases, it doesn't take long for a consumer to weigh a cash
discount against the cost of shipping. It the shipping cost is more than
the discount, then the discount could mean very little. Free shipping, by
the way, has been cited repeatedly as the most sought-after incentive by
customers. It only works for the retailer, though, if shipping costs can
be worked into the overall pricing scheme. It may only cost $4 to ship an
item, or $20.
An important distinction there is the perceived value of shipping the
item. In all likelihood, the consumer is unaware of the actual cost of
shipping without knowing the weight, distance, courier, or bulk shipping
arrangements. But it is possible (even likely) the customer perceives the
cost of shipping is higher than a cash discount offered elsewhere.
Let's be honest about the ease of comparison-shopping online, while we're
at it. The retailer's goal is to bring the total cost of the item down
below what competitors offer. Perhaps your biggest competitor offers the
same product you do at $40, plus $10 shipping. Perhaps that same
competitor inflates shipping costs to make up for a steeper, heavily
promoted discount. If you could bring that total cost somehow to $45, even
if it means $45 price and free shipping, you win.
Another incentive that carries perceived value is a free gift. The
MarketingExperiments.com study looked at offering a half-pound of gourmet
coffee with purchase versus a free steel thermos. There is very little
difference in the cost of the two items ($2 vs. $3), but because the
perceived value of the thermos ($15) is twice that of the coffee ($8), the
PVD of the thermos ($12) brings back a higher return on incentive (ROIc).
We play this game in other economies as well. This very recently-passed
holiday season, recipients of a $25 restaurant gift certificate needn't
know the giver paid only $2 for it during a last-minute online promotion.
The recipient gets perceived (and real) value and gives the giver much
(perhaps disproportionate) thanks.
- - - - - - - - -
If you could give away gas and groceries would that increase the number of
subscribers, customers or sales you'd get?
Contact me directly for additional information at (401) 433 1455 or visit http://www.gasandgrocerydepot.com
USE: Promo Code: F7B8N to watch our 2 minute video first or to send me an email.
Contact me from the site and I will show you how!
Of course, it's impossible to put everything about promotions into just one article. But you can't deny that you've just added to your understanding about promotions, and that's time well spent.
The only way to keep up with the latest about promotions is to constantly stay on the lookout for new information. If you read everything you find about promotions, it won't take long for you to become an influential authority.
Perceived Value Is Reality
By Dennis Borsina
Why incentives close sales and cash is trash
Closing the sale is a delicate and at times unpredictable process.
Consumers have varying reasons to reject or accept an offer and often some
incentive is necessary. But what kind of incentive is most effective and
brings the most return for the retailer? A discount? A gift? Free
shipping?
The impact and value of the word "free" shouldn't be overlooked, but
neither should the cost of offering something for free. Especially,
though, retailers should consider what market researchers are calling the
"perceived value differential" or PVD for short.
On the consumer side, it's pretty simple math and the goal is
straightforward: get the absolute most for my hard-earned money. It's far
more complicated for the seller, who must develop a moneymaking strategy
via profits and loss equations or cease to do business at all.
Marketing researcher Dr. Flint McGlaughlin labels the cash discount as the
worst incentive one can offer. That's a general statement, and likely one
not applicable to all situations, but it makes sense on a few levels.
Offering $10 off is a straight cash loss to the retailer, and leaves that
$10 out in the Wild West of commerce. Better incentives would include a
$10 gift card, where a customer might spend more than that amount on a
second purchase at the retailer's store, not another place.
Perceived Value Is Reality
It seems like new information is discovered about something every day. And the topic of promotions is no exception. Keep reading to get more fresh news about promotions.
For online purchases, it doesn't take long for a consumer to weigh a cash
discount against the cost of shipping. It the shipping cost is more than
the discount, then the discount could mean very little. Free shipping, by
the way, has been cited repeatedly as the most sought-after incentive by
customers. It only works for the retailer, though, if shipping costs can
be worked into the overall pricing scheme. It may only cost $4 to ship an
item, or $20.
An important distinction there is the perceived value of shipping the
item. In all likelihood, the consumer is unaware of the actual cost of
shipping without knowing the weight, distance, courier, or bulk shipping
arrangements. But it is possible (even likely) the customer perceives the
cost of shipping is higher than a cash discount offered elsewhere.
Let's be honest about the ease of comparison-shopping online, while we're
at it. The retailer's goal is to bring the total cost of the item down
below what competitors offer. Perhaps your biggest competitor offers the
same product you do at $40, plus $10 shipping. Perhaps that same
competitor inflates shipping costs to make up for a steeper, heavily
promoted discount. If you could bring that total cost somehow to $45, even
if it means $45 price and free shipping, you win.
Another incentive that carries perceived value is a free gift. The
MarketingExperiments.com study looked at offering a half-pound of gourmet
coffee with purchase versus a free steel thermos. There is very little
difference in the cost of the two items ($2 vs. $3), but because the
perceived value of the thermos ($15) is twice that of the coffee ($8), the
PVD of the thermos ($12) brings back a higher return on incentive (ROIc).
We play this game in other economies as well. This very recently-passed
holiday season, recipients of a $25 restaurant gift certificate needn't
know the giver paid only $2 for it during a last-minute online promotion.
The recipient gets perceived (and real) value and gives the giver much
(perhaps disproportionate) thanks.
- - - - - - - - -
If you could give away gas and groceries would that increase the number of
subscribers, customers or sales you'd get?
Contact me directly for additional information at (401) 433 1455 or visit http://www.gasandgrocerydepot.com
USE: Promo Code: F7B8N to watch our 2 minute video first or to send me an email.
Contact me from the site and I will show you how!
Of course, it's impossible to put everything about promotions into just one article. But you can't deny that you've just added to your understanding about promotions, and that's time well spent.
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