How Important Is Yahoo Search Marketing

How Important Is Yahoo Search Marketing
by moose3511

YSM or yahoo Search marketing was popularly known as Overture and GoTo in the recent past. This is a similar program to Google Adwords where webmasters can bid on key works or key phrases they want their websites to appear for. Yahoo search marketing ranks certain listings they call sponsored listings for a fee they call PPC or pay per click. This means that webmasters deposit a certain sum with the Yahoo search marketing agency and every time someone clicks on the keyword or phrase they want their site to appear for a sum of money is deducted per click.



There are millions of people out there searching for information and products they are in need of. Google is the best place they can think of apart from Yahoo. These are the two top search engines apart from Ask and a few others. Google has a program called Adwords that they sell to web masters and Internet marketing professionals. This is nothing but a list of the most searched keywords and key phrases concerning your product that you need to purchase from Google through a bidding process and they will index your site along the right column of every Google search page that is drawn up with those keywords or any keyword or phrase that is related to the Adwords you managed to successfully bid on at Adwords.



There are many ways a working mom can create success at home through a work at home program. This does not have to be an internet marketing scheme as the very thought of marketing seems to scare people away. Many people seem to think that to market something on the internet you have to have a huge social circle or you need to have exceptional s{blocked}s to sell online or have a sugar daddy to back you up. The fact of the matter is that none of that is true. You can create all those abilities with a bit of practice and research online and make a huge success of your telecommuting career.



Google also uses Adwords for sponsored listings in their Adsense program. The Adwords you buy from Google appear in the web sites of thousands of Adsense participants as sponsored listings. This is nothing but a link to your site from another site that has certain words that relate to the Adwords you bought from Google. It is an effective way to drive targeted traffic to your site and increase your conversion percentage. Spending some time researching Google Adsense will help you improve your Learning curve with Adwords, you will also learn how to put negative keywords to use to drive traffic to your site and how to avoid certain negative keywords.



Google Adwords could be good for you or it could prove to be ineffective for your purpose and budget. It is up to you to decide and make the best use of all the techniques available to drive targeted traffic to your web site and improve your conversion rate, after all conversion is what internet marketing is all about, isnt it? Google Adwords was designed to assist Internet marketing individuals drive traffic to their site. This is how it works:



There are ways however, to employ yahoo search marketing tactics to at least get a fair amount of traffic to your site. One of these ways is negative keywords. These are the keywords you dont want your site to get listed for. Let us take an example. If you choose the words free samples then your site will not show up every time some one types in those keywords. This will help you get relevant clicks and a greater conversion on the search engine.



The web master will need to enter the keyword/phrase he/she wants to know the popularity of and Google Adwords will return a list of related keywords and phrases along with the number of time they were searched in the past 30 days. The number of searches could lead to tens of millions. The Webmaster will then select the top ranking words or phrases and bid on them. If the bid is successful at the closure of the bidding Google will allot those keyword or key phrases to a URL the webmaster would like to drive traffic to. Now every time someone enters those keywords or phrases the webmasters site will appear high in the Google index along with some sponsored listings at the right side of the page. The site will also appear as sponsored listings in millions of sites that have subscribed to Googles Adsense program.



Then there are the fulltime jobs of writing as freelance writers and web site promoters apart from numerous data entry jobs you can get through sites such as Getafreelancer and more. Now are you all set to set up a work at home business of your own?


About the Author:

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