Google Adwords For Beginners - 7 Essentials

Google Adwords For Beginners - 7 Essentials
by Joseph R. Miller

Google Adwords continues to be one of the most effective ways to generate high quality traffic to your website, but setting up a campaign can be intimidating if you are just getting started with online marketing. When you know how to set up your campaign correctly, you can focus on fine-tuning and refining your ads for a maximum return on investment.



The Definitive Guide to Google Adwords' author, Perry Marshall, presents some useful pointers for beginners. Your online marketing's success is highly probable if you exactly know the means to fine-tuning your keyword lists, carefully planning your campaign by doing test ads, and familiarizing on your target market or audience.



Are you currently in the process of getting started with your first campaign? Then you must remember these seven significant techniques in the utilization of Google Adwords:



1. Be location-specific. With Google Adwords, targeting various search networks as well as geographic locations is manageable. This means that you must accurately figure out or narrow down the areas where you want your traffic to originate as these will be the same destinations your ad will be running. Decide whether you want your campaign to run locally or internationally.



2. Initially establish with a smaller budget. When you first start using Adwords, you need not spend a lot of money. Besides, you can always increase your ad expenses once your CTR gets higher. In the meantime, be wise with your daily ad spending.



3. Use the right URL. Make sure you are using a landing page or other destination URL as the link for your ad, and not only linking to your home page. This makes tracking the effectiveness of your ad much easier, and also gives you a chance to promote a particular section of your site.



4. Select the right keywords for your ad's body. Bring viewers to action by using persuasive words in your ad's body such as 'contact us today!' or 'sign up now!' In no time at all, this will propel your viewers to click through your ad's pages and eventually avail themselves of your service or product.



5. Keep an eye on the competition. Keep track of your competitors by running simple Google searches on your own keywords and seeing which ads come up first in the search results. What are your competitors doing that you aren't? Have you missed other keyword or keyphrase opportunities? Take notes as you conduct each search so you can monitor your competitors regularly and implement similar strategies for your campaign.



6. Set up separate campaigns for each keyword. Avoid lumping all of your targeted keywords into one campaign so you can track exactly how each word is performing as you run the ads. Setting up separate campaigns helps you determine your return on investment instantly, so you can eliminate what may not be working with ease.



7. Make use of Google Analytics. Google Analytics can be integrated with Adwords so you can understand what people are clicking on after they reach your site through the Google Adwords ad. This can be helpful for your market research and help you understand what your visitors want.


About the Author:

Advertising with Google Adwords is an effective technique that most online-businesses can use to find more sales. Writing quality Google Ads is one of the most important s{blocked}s to have when using Adwords - and there are several good training guides available online.