Hate Cold Calling, Telemarketing Firms Don't
by Carolyn Jean

Sales can continue to increase in a recession. It is possible to increase your sales at this time but it must be done in a way that you can do it without breaking the bank. This article will talk about why a prospecting firm can bring you more sales even during these tough times.



Many salespeople are good at closing but dread the idea of outbound telemarketing. Using a prospecting firm can allow you to gain more new prospects that your salespeople can close. By focusing on your salespeople s specialties, they will use most of their time bringing in new business.



One of the worst drains of your time is being on the phone with uninterested customers. This frees you up to work on the more productive activities in the business which can generate more customers or prospects, leading to lower new customer costs.



You can turn your attention to meeting the people who are interested in your business. Meeting only with interested individuals will lower your costs per new client because you can sign up more new clients than the cost of the prospecting firm.



Most businesses cut their marketing budget during a recession. You are able to delegate the finding of prospects out to a prospecting company and the building of the sales pipeline will lead to more sales, lowering your cost to find new clients.



Outbound telemarketing is not a favorite activity of many salespeople and they will procrastinate on doing this activity. Experimenting with new ideas with no idea of ROI will be frowned upon while a prospecting firm can build your business effectively by asking the firm typically what costs are involved in acquiring new customers.



With the focus on new business, many customer oriented salespeople do not have time to meet with current clients. They will have good telemarketers with set scripts who can sell cost conscious individuals and businesses on meeting with you to lower their costs, which can increase your sales.



Most businesses do not have automation systems for their phones like an outbound telemarketing company. This builds your sales because other companies are not competing for new prospects who come into your line of sight.



It is hard to know how many new customers you will receive by using your salespeople. of clients you want based upon how much work they do for you. This can allow you to build this into your budget and the cost for an outbound telemarketing company is lower than a new hire, lowering your cost per acquisition of new client.



If you have struggling salespeople, you may be able to reduce your staff by outsourcing new sales to the prospecting firm. This improves the productivity of the company and lowers cost for new clients and current clients.



It is hard for any business to simply maintain its current state. If you merely trying to wait out the storm, you are losing a great opportunity to increase sales.


About the Author:

Visit Valerie Schlitt's site for information on outbound telemarketing and business to business telemarketing programs.