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Friday, February 6, 2009
How to get past the gatekeeper
How to get past the gatekeeper
Statistics say that 5% - 30% of telephone cold callers reach decision makers on the first call. The exact percentage depends on the company size, the decision maker title, availability of direct dial numbers and a myriad of other factors.
If there were a secret for the other 95% - 70% of calls, everyone would want a job as a cold caller!
In fact, telephone cold calling is a repetitive, time-consuming task that can generate incredible results. Most cold callers do not reach decision makers, and most cold calls do not end up in sales. Predicting the ones that reach decision makers and end up as sales is next to impossible.
The biggest secret to successful cold calling is embracing an assured, positive attitude and using proven successful techniques.
Attitude:
Be confident and conversational. Make every call sound as though it's the only one you will make that day. If you have to, look into a mirror. Smile and stand up!
Don't be afraid of rejection. "No" is the second best answer to "yes." Never accept "no" without asking follow-up questions.
"Maybe" should not be an option!
Plan for and ask lots of open ended questions. Believe in your product or service and have confidence that it will help your prospect.
Don't continue calling if you're in a rut. Take a walk. Take at least a five minute break every hour.
Don't make cold calls for the same product or service for more than three hours at a time.
Sales is one of the hardest and most important jobs - ever! Sales people keep entire companies in business! Cold calling is even harder. If you can cold call, you are special. Believe it!
Techniques:
Befriend the gatekeeper: The gatekeeper's job is to block you from the boss. So, show respect to the gatekeeper. Be nice, no matter what he or she says. Be persistent, even if you call for the eighth time. You will most likely get through one day - when the gatekeeper feels sorry for you for trying so long and patiently.
Have a compelling message the gatekeeper can relate to: Prepare a short message the gatekeeper will understand. Make the message as generic as possible. In all events, ensure the message conveys urgency and a benefit for the business. The gatekeeper will likely pass it onto the boss and either allow a conversation, or you may get a return call.
Incorporate the gatekeeper into your sales process: Convert the gatekeeper the "decision maker." It's his or her role to make the boss' job easier. If you show that your product or service helps the boss, you may never need to speak to the decision maker to set that sales appointment.
January is a great time to begin a regular cold calling schedule. Find a good time every day. Schedule cold calling into your day, and don't allow your own gatekeeper to interrupt you during this time! You will succeed.
Necessary Tools To Improve Your Internet Marketing
Necessary Tools To Improve Your Internet Marketing
There are so may Internet marketing tools out there that claims to make you rich in a few months, but many of them never delivers what you expect. We have tested a lot of Internet marketing tools, and at the end there are only a few of them that deliver results that are worth the money spent on them. We can call internet marketing as web marketing and e-marketing.
There are various tools available to gain success in your online internet marketing business, but you need to opt for the right kind of tool. Here are some popular strategies used in internet marketing. Increase Website Traffic: Website traffic is very important in online business, to increases your website traffic so many internet marketing tools are there, some of them listed below.
Search Engine Optimization (SEO): From doing SEO we can increase the traffic to websites; from some SEO we can improve your website search engine ranking. If your website traffic is increasing you will get very good online business. Keyword Research Tools: Keyword research tools are very important tool internet marketing tools, there are so many keyword research tools online, important thing in keyword research select correct keyword from which customers are searching. It will increase your website traffic.
Email Marketing Solutions: Email marketing is sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business, Email marketing is a form direct marketing which uses electronic mail as communicator.
Web Design Templates: By using attractive website you can attract customers very easily. Business websites are very important building trust with your customers. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins. Website design is a process conceptualization planning, modeling execution of electronic media content delivery via Internet in the form of technologies. Submit your Site: There are so many automated search engines submission services where we can submit your site as many search engines as possible, we can submit bogs and forums and directories.
Various techniques and strategies should be applied to achieve success in internet marketing. You also need to conduct some research and choose the right strategy at the precise time. It is not easy to achieve success in your internet marketing business, but it is not impossible either.
Thursday, February 5, 2009
Monday, January 26, 2009
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